Page 14 - aruba-today-20240904
P. 14

A14    BUSINESS
             Wednesday 4 september 2024
            Party of one:

            Restaurants are catering to a growing number of solo diners



            By  DEE-ANN  DURBIN  and                                                                                            we’re  kind  of  playing  the
            ANNE D’INNOCENZIO                                                                                                   long  game  and  establish-
            AP Business Writers                                                                                                 ing  ourselves  as  a  place
            NEW  YORK  (AP)  —  Parisa                                                                                          that’s  truly  special,”  said
            Imanirad,  a  scientist  and                                                                                        Drew  Brady,  chief  operat-
            cancer  researcher  from                                                                                            ing  officer  at  Overthrow
            San  Francisco,  is  married                                                                                        Hospitality, which operates
            and  has  a  wide  circle  of                                                                                       11  vegan  restaurant  con-
            friends. But once or twice a                                                                                        cepts in New York.
            week, she goes to a restau-                                                                                         Brady has seen an increase
            rant by herself.                                                                                                    in solo diners since the pan-
            Imanirad said dining alone                                                                                          demic,  and  says  they’re
            gives  her  time  to  think  or                                                                                     evenly  split  between  men
            read. She tries not to touch                                                                                        and  women.  At  the  com-
            her phone and relishes the                                                                                          pany’s  flagship  restaurant,
            silence. “It’s like a spa, but                                                                                      Avant  Garden,  they  make
            a  different  type,”  Imani-                                                                                        up  as  much  as  8%  of  pa-
            rad  said  during  a  recent                                                                                        trons.
            solo  lunch  at  Spruce,  an                                                                                        In  response,  the  restau-
            upscale  restaurant  in  San                                                                                        rant teamed up with Light-
            Francisco.                                                                                                          speed,  a  restaurant  tech
            Imanirad  isn’t  alone  in  her                                                                                     and  consulting  company,
            desire  to  be  alone.  In  the                                                                                     to  develop  a  solo  dining
            U.S., solo dining reservations                                                                                      program.  Avant  Garden
            have risen 29% over the last                                                                                        now  has  a  spacious  ta-
            two  years,  according  to                                                                                          ble  designed  for  solo  din-
            OpenTable,  the  restaurant                                                                                         ers,  with  a  $65  four-course
            reservation site. They’re up   Parisa  Imanirad,  a  scientist  and  cancer  researcher,  eats  lunch  alone  at  Spruce,  an  upscale   menu fashioned like a pass-
            18%  this  year  in  Germany   restaurant in San Francisco, on Thursday, Aug. 22, 2024.                             port to enhance the sense
            and 14% in the United King-                                                                        Associated Press  of adventure. If solo diners
            dom.                                                                                                                order  a  cocktail,  a  bar-

            Japan  even  has  a  special  joying  your  own  compa-   cerne, Switzerland, Carolyn  more crowded with groups  tender mixes it tableside.
            term  for  solo  dining:  “ohi-  ny,” Soo said.           Ray was stunned when the  or  going  early  on  a  week-  Mattila, at Penn State, said
            torisama,”  which  means  The  pandemic  also  made  hostess led her to a beau-        day.                         restaurants  might  want  to
            “alone”  but  with  honorifics  social interactions less fea-  tiful  lake-view  table  set  for  “The best way to see a res-  consider additional chang-
            spoken both before and af-   sible and therefore less im-  one, complete with a small  taurant you’ve been want-    es.
            ter the word to make par-    portant  while  eating  out,  vase of flowers.            ing to see for a long time is  Her  research  has  found
            ties of one feel less hesitant.  said  Anna  Mattila,  a  pro-  Ray, the CEO and editor of  definitely going solo,” Singh  that  solo  diners  prefer  an-
            In a recent survey, Japan’s  fessor  of  lodging  manage-  JourneyWoman, a website  said.                           gular  shapes    in  lights,  ta-
            Hot  Pepper  Gourmet  Eat-   ment at Penn State Univer-   for  solo  women  travelers  “If I go at 5 p.m. and alone,  bles or plates, for example
            ing  Out  Research  Institute  sity  who  has  studied  solo  over  50,  said  other  restau-  I  haven’t  been  denied  at  to  round  ones,  which  are
            found  that  23%  of  Japa-  dining.                      rants have tried to seat her  one place ever.”            more  associated  with  the
            nese people eat out alone,  And     smartphones    help  toward  the  back  or  point-  Restaurants  aren’t  always  connectedness  of  groups.
            up from 18% in 2018.         some  restaurant  patrons  edly  asked  if  someone  will  thrilled to seat a single din-  They  also  prefer  slow-tem-
            As  a  result,  many  restau-  feel  connected  to  oth-  be joining her.              er at a table that could fit  po music.
            rants  in  Japan  and  else-  ers  even  when  they’re  by  Ray counsels women plan-   more.                        Jill  Weber,  the  founder  of
            where  are  redoing  their  themselves, she said.         ning  to  dine  alone  to  go  A  Michelin-starred  London  Sojourn  Philly,  a  Philadel-
            seating,   changing    their  “The  social  norms  have  somewhere  else  if  they’re  restaurant,  Alex  Dilling  at  phia  company  that  owns
            menus  and  adding  other  changed.  People  don’t  treated  rudely  or  given  a  Hotel Café Royal, caused a  two restaurants and a wine
            special  touches  to  appeal  look at solo diners anymore  bad table.                  stir last year when it started  bar, said she adds a com-
            to solo diners.              and  think,  ‘You  must  be  a  “It’s  almost  like  the  world  charging  solo  patrons  the  munal  table  at  special
            “Even  so-called  family  res-  loner,’” Mattila said.    hasn’t  caught  up  with  this  same price as two custom-  events like wine tastings so
            taurants   are   increasing  The growth comes as more  idea  that  we  are  on  our  ers.  Its  eight-course  dinner  individuals have a place to
            counter  seats  for  solitary  people  are  living  alone.  In  own  because  we  want  to  tasting  menu,  which  in-  gather.
            diners, and restaurants are  2019,  the  Pew  Research  be  on  our  own  and  we’re  cludes  caviar  and  Cornish  She also doesn’t offer spe-
            offering courses with small-  Center  found  that  38%  of  independent and empow-     squid,  costs  215  pounds  cials designed for two.We-
            er servings so a person eat-  U.S.  adults  ages  25  to  54  ered,”  she  said.  “We  can  ($280) per person.      ber, who is also an archae-
            ing alone gets a variety of  were  living  without  a  part-  go  into  any  restaurant  we  The  restaurant,  which  has  ologist,  loves  dining  alone
            dishes,”  said  Masahiro  Ina-  ner, up from 29% in 1990. In  want and have a table for  only  34  seats,  didn’t  re-  when she’s traveling.
            gaki, a senior researcher at  Japan,  single  households  one  and  feel  good  about  spond  to  a  request  for  “There’s  something  about
            the institute.               now  make  up  one-third  of  it.”                        comment.                     not  having  to  agree  on
            OpenTable  CEO  Debby  the  total;  that’s  expected  Shawn  Singh,  a  Houston-       But  its  website  doesn’t  al-  where  to  go  and  every-
            Soo  thinks  remote  work  is  to  climb  to  40%  by  2040,  based content creator and  low  reservations  for  less  thing  that  goes  with  that.
            one reason for the increase,  according  to  government  restaurant  reviewer,  said  than two people.              You  have  the  freedom  to
            with diners seeking respites  data.                       he eats alone about 70% of  Other  restaurants  say  it’s  stay  as  long  as  you  want,
            from their home offices. But  Increasing  interest  in  solo  the time.                worth  seating  one  person  order  what  you  want  and
            she thinks there are deeper  travel    particularly  among  If the idea of venturing out  at  a  table  made  for  two  sit  with  those  things,”  she
            reasons, too.                travelers ages 55 and over  for a solitary meal is intimi-  because solo diners tend to  said.

            “I  think  there’s  a  broader  is  also  leading  to  more  dating,  he  suggests  going  be loyal, repeat customers.  “It   also   feels   brave

            movement of self-love and  meals alone.                   to  lunch  instead  of  dinner  “While  there  may  be  a  sometimes.”q
            self-care  and  really…  en-  On a recent solo trip to Lu-  when  tables  are  usually  short-term loss there, I think
   9   10   11   12   13   14   15   16