Page 17 - ARUBA TODAY

A17
Monday 18 June 2018

Aruba Timeshare Associ-

ation releases State of the

Industry report

ORANJESTAD ─ In honor of more than US$530 million for
celebrating the 40 th an- 2017 and individual spend
niversary of the Timeshare while on island exceeded
Industry in Aruba, a report US$1,422 per person per vis-
was commissioned by the it. The last academic study
Aruba Timeshare Associa- done by Dr. Ryan Peterson,
tion, ATSA, to provide an done in 2008 put Aruba’s
overview of the island’s timeshare industry’s eco-
timeshare landscape from nomic impact at approxi-
data collected in 2017. The mately US$600 million. This
report was commissioned study shows that the time-
in collaboration with Aruba share industry provides rev-
Tourism Authority, ATA, and enue for a large variety of
prepared by the University parts of the hospitality, tour-
of Aruba, UA.The following ism, retail, and transporta-
is the first article in a se- tion sectors on Aruba. The
ries of six, summarizing the timeshare industry provides
study. more than 20% of the GDP
for the island of Aruba.
The study examined the
motivations and percep- Overall, the study finds that
tions of timeshare owners on the timeshare customer in
Aruba, assessed spend and Aruba is older, has higher
economic impact related income, and has a larger
to the timeshare industry, average maintenance fee
and assessed satisfaction when compared to the
and return intentions of global timeshare industry.
timeshare owners through The findings from this study
a large online survey con- lead to some interesting
ducted by the Aruba Tour- recommendations related
ism Authority (A.T.A.). The to creating new ways to
Aruba Timeshare Associa- engage timeshare owners
tion (ATSA) requested that in unique experiences and TOLL FREE 1 866 978 61 92
the study be done as a part activities to increase spend + 297 699 29 79
of the 40th year anniversary and continued satisfaction
of the Aruba Timeshare in- moving forward. As the FOLLOW US ON: @arubaslife
dustry. Data was collected timeshare owners pass on info@arubaslife.com | www.arubaslife.com
online during the months of their timeshare or sell when
July and they age, there is a new di- Timeshare units represent percent (299,909) of overall in Aruba has until recently
August, 2017 of timeshare rection that could help to over forty percent of Aru- total visitors (1,070,548) to been higher than those of
owners primarily from the continue the long history of ba’s total room inventory, in Aruba stayed at timeshare the general hotel industry.
U.S., who own a timeshare success in the Aruba time- sixteen (16) properties with properties. The average Timeshare industry occu-
residence in Aruba. In to- share industry. Recommen- approximately 3712 units. In occupancy percentage pancy on Aruba reached
tal 3410 respondents com- dations are discussed in de- 2017, a little more than 28 for timeshare properties 85%.q
pleted the survey (either tail in the conclusion of this
partially or completely) report, and in an upcoming
and were consolidated article.
into a database that could
be used for analysis of the It is important to note that
data. timeshare is one of the es-
sential components of tour-
The findings of the study ism activities in many tour-
show that overall percep- ism destinations, including
tions of the Aruba time- Aruba. Timeshare has been
share industry are very a significant contributor to
high. The general satisfac- the local economy for Aru-
tion with the purchasing of ba for over 40 years. And
timeshares and with visitor while the timeshare indus-
experiences at the time- try has been experiencing
share resorts on Aruba all substantial growth over the
are outstanding with rates past decades globally, Aru-
of extremely to very satis- ba’s timeshare industry has
fied for more than 85% of been experiencing lower
respondents. The timeshare growth when compared to
industry is very important the global timeshare indus-
to Aruba as the direct and try primarily due to the lim-
indirect economic impact ited supply of the
was determined to be product.