Page 63 - MIN VOS 9 DEC 2015
P. 63
LOCAL A13
Wednesday 9 December
More a brand than a souvenir....
Meet the local guys behind Aruba Rocks!
ORANJESTAD - Aruban de- joy every vacation” aspiration is to combine
signer Calvin Maduro and Their cool designs launched locally branded products
branding expert Jaymir in April of 2013 depict the with a worthy cause that
Janga launched a must- shoco (burrowing owl, Aru- will benefit the entire com-
have product line of shirts, ba’s national bird) donkey, munity. In order to aid in
caps, tumblers and stickers pelican, marlin and goat in reducing trash and ma-
named Aruba Rocks! a whimsical colorful man- rine debris, we started sell-
ner. All animals sport col- ing Aruba Rocks reusable
Calvin explains “We orful Ray-ban-style shades and recyclable tumblers
wanted to differentiate and a mohawk hairstyle. to many resorts and beach
ourselves from other mer- Since Aruba is known to bars particularly for beach-
chandise on the market be the Caribbean destina- goers, to reduce waste
by presenting a changing tion with the highest return from disposable plastic
design concept with local guest rate, fresh designs of and styrofoam cups.”
motif that visitors could en- the multi colored, crack- Aruba Rocks recently
led prints are continuously opened their first official
introduced creating a dy- store in Paseo Heren- designed items are dis-
namic product line for our cia mall where all their played. When you buy an
rocking friends. Aruba Rocks product you
According to Jaymir, “Our help protect Aruba’s valu-
able natural resources and
maintain the attractive-
ness of Aruba’s beaches.
This will allow all who con-
sider Aruba their home-
away-from-home to con-
tribute to the protection of
the island’s environment in
a really effortless manner.
Aruba Rocks have found
a way to express their pas-
sion for their island and
design while contributing
to the protection of the is-
land’s environment.
For more information you
can follow them on Face-
book.com/arubarocks365
and on Instagram @
arubarocks365q
