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24 AWEMainta .com Diabierna, 29 October 2021
INTERNATIONAL

Facebook changes its company name to

Meta

(CNN Business)Facebook is changing its company name By Samantha Murphy Kelly
as it shifts its focus to the "metaverse" and confronts wide-
ranging scrutiny of the real-world harms from its various
platforms after a whistleblower leaked hundreds of internal
documents.

Founder Mark Zuckerberg said Thursday that Facebook
will change its corporate name to Meta, effectively
demoting Facebook's namesake service to being just one
of the company's subsidiaries, alongside Instagram and
WhatsApp, rather than the overarching brand.

The company formerly known as Facebook also said in a

press release that it plans to begin trading under the stock
ticker "MVRS" on December 1.
A rebranding could be part of an effort to overhaul
Facebook's reputation and turn the page following a
series of PR nightmares, including misinformation on its
platforms, content moderation failures and revelations
about the negative effect its products have on some users' Zuckerberg, who said he loved studying classics in school,
mental health. said the name was inspired by the Greek word meta, which

means “beyond.” “For me, it symbolizes that there is always
The name change, which was announced by Zuckerberg more to build.”
during the company's virtual reality and augmented reality
conference Facebook Connect, aligns with its growing focus The company also replaced its corporate sign, which
on the metaverse, which refers to efforts to combine virtual featured a picture of a “thumbs up,” outside of its California,
and augmented reality technologies in a new online realm. headquarters with one touting its new logo: a blue infinity

sign.
“I’ve been thinking a lot about our identity as we begin this

next chapter. Facebook is one of the most used products Facebook did not announce any executive changes on
in the history of the world,” Zuckerberg said on Thursday. Thursday. But on Zuckerberg’s personal Facebook page, his
“It is an iconic social media brand, but increasingly it just job title was changed to: “Founder and CEO at Meta.”
doesn’t encompass everything that we do. When asked by The Verge if he would remain CEO at
“Today we’re seen as a social media company,” he added, Facebook in the next 5 years, he said: “Probably. I don’t
“but in our DNA, we are a company that builds technology have a specific date how long I want to be doing this for.
to connect people. And the metaverse is the next frontier I guess what I could say is I’m very excited about the next
just like social networking was when we got started.” chapter of what we’re doing.”

@BBC @CNN @euronews

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