Page 24 - ARUBA TODAY

A24 TECHNOLOGY
Monday 11 June 2018

Translate Your Web Content with the Enhanced Amazon Polly Plugin For WordPress.

Associated Press as an update to Amazon
SAN FRANCISCO--WP En- Polly plugin for WordPress.
gine, the leading WordPress Amazon Translate is a neu-
digital experience plat- ral machine translation ser-
form, today announced its vice that uses deep learn-
collaboration with Ama- ing models to deliver more
zon Web Services (AWS) accurate and natural
to bring machine learning- sounding translation than
powered speech trans- traditional statistical and
lations to WordPress, the rule-based translation algo-
dominant content man- rithms.
agement system (CMS) “Publishers and marketers
that powers nearly a third are increasingly investing
of the web. The integra- in content to reach global
tion of Amazon Translate audiences,” said Mary Ellen
into the Amazon Polly plu- Dugan, Chief Marketing
gin for WordPress will allow Officer at WP Engine. “The
brands and publishers to ability to translate content
take web content in English in a way that allows con-
and translate that content sumers to listen on-the-go
into any of four spoken lan- opens a tremendous op-
guages: Spanish, German, portunity for brands to
French or Portuguese. More This undated picture shows Enhanced Amazon Polly translation plugin for WordPress from reach global audiences in
languages will follow. WordPress Engine and Amazon Web Services. a way never before possi-
Rise of Digital Media Con- Associated Press ble. Amazon Translate, test-
sumption. Today’s con- ed and optimized at scale
sumers are spending more percent of Millennials and stating they can only go up Amazon Polly plugin en- for the WP Engine Digital
of their day online, with 62 69 percent of Generation Z to eight hours comfortably ables WordPress creators to Experience Platform, is a
without access to the inter- easily add text-to-speech great first step in extending
net, according to a nation- capabilities to their web- the reach of content.”
al study commissioned by sites and make the audio "As the world grows more
WP Engine and The Center easily available for listeners interconnected, building
for Generational Kinetics. in the form of podcasts. In multilingual websites is fast
Digital content presents a this new release, publishers becoming the new norm.
powerful means of satisfy- or brands can automati- Translation is the next it-
ing this audience. Enterpris- cally translate text-based eration in WP Engine’s
es need to ensure that their content and have it read commitment to empower
content is easily accessible in Spanish, German, French businesses and agencies
and optimized across all or Portuguese. Future plans helping them engage and
connected devices and will extend that capability grow their audiences with
global networks if it’s to to more languages, pro- more relevant digital ex-
reach the widest possible viding publishers with the periences. The launch fol-
audience. There is a huge ability to extend content lows the introduction of WP
opportunity for agencies to to even more consum- Engine’s GeoTarget tool,
help localize web content ers globally. The machine through which customers
and adapt a brand’s web translation feature is pow- extend their global reach
presence for voice tech- ered by Amazon Translate by delivering customized
nology. Text-to-Speech & and is now available in the content based on a visitor’s
Machine Translation. The WP Engine Solution Center geographic location.q