Page 11 - aruba-today-20220806

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local Saturday 6 auguSt 2022

A.T.A. studying the impact of the increase in cost of life on the

demand for tourism on Aruba

ORANJESTAD – Aruba al-
ways positioned itself as
a destination with higher
prices, and was able to be
successful at this. Aruba
Tourism Authority will con-
tinue its efforts to direct itself
to the type of tourist that is
willing to pay this price and
see the value in it; howev-
er, A.T.A. considers that it
is necessary to investigate
when the impact of an in-
crease in prices will have
on the demand for vaca-
tions on Aruba, and will
continue monitoring this.

The tourism authority also
pointed out, once again,
that it is important to focus
on providing the adequate
level of value for money!
And this is under pressure.

For a few months already,
A.T.A. has been in dialogue
with more than 75 differ-
ent partners; organizations,
government departments
and trade unions in Aruba
and the kingdom of the
Netherlands, focusing on
various issues that have an transport and activities. In kind of funds A.T.A. needs results, the tourism authority is a lot of uncertainty and
impact on, among other the case of a family trip, the to have available in order will try to find out what kind worry continues for a pos-
things, tourism and the cost price per person for Aruba to keep pushing for the de- of message is needed to sible recession in 2023 and
of vacation, something is significantly higher com- sired results. Currently work communicate with the visi- 2024.
that once again will have pared to the other islands; is being carried out on the tors when there is a tax in-
a direct impact on the way in case of a honeymoon, second part of the study, crease or other aspect that As mentioned, A.T.A. will
of life of everyone on Aru- the price is also higher for in which the focus is on the can impact the cost of a continue its focus on the
ba. Aruba compared to the impact that an increase vacation to Aruba. For this above mentioned studies
other island; and in the in price (through the intro- study, a survey is being car- and will share the results
Seeing the importance of case of a couple’s vaca- duction of VAT) will have ried out among visitors. with the government of
tourism and economic re- tion for ‘empty nesters’, the on the demand for tour- Aruba and other key part-
covery as a destination price per person for Aruba is ism and on the amount of Seeing the economic situ- ners in order to take deci-
and nation, A.T.A focused the second highest, behind nights that a tourist stays ation worldwide, it’s neces- sions with the necessary
on three studies in order to the U.S. Virgin Islands. This in Aruba. This along with sary to take into consider- prudence, and obviously
give advice on decisions, doesn’t come as a surprise other elements including a ation not only the local as- all directed to reaching
based on investigations but it’s good to reestablish high inflation rate. Based pects that have an impact goals in 2023 and continue
and thus on facts. how Aruba is already carry- on different scenarios, they on the cost of a vacation stimulating the trajectory of
ing a higher price tag and will evaluate the impact to Aruba, but also inflation strong recovery. Seeing the
In the month of April, the thus needs to be very care- on demand. It is hoped to projected on the various importance of tourism and
‘Price Competitive Study’ ful regarding decisions that have the results of this part markets. The main market how it impacts every other
was completed, in which might increase the price of of the study ready between for Aruba, the United States aspect, including govern-
the cost of a vacation for a vacation, and must eval- the end of August and the is seeing very high inflation ment’s projected income,
an American visitor – as our uate how this can impact beginning of September. currently – going from 8.6% as well as the quality of life
main market – to Aruba the demand for Aruba. The third part of the study in May to 9.1% in June, a for every inhabitant of the
was compared to the cost will focus on the perception record in 41 years. For 2023, island, caution is necessary.
of a vacation to other des- A study is being carried out of visitors on a potential in- inflation between 2 and
tinations in the Caribbean. on the impact on demand crease in prices. With these 2.5% is expected, but there
The goal of this study was from the increase of the
to see different types of va- price for a vacation. For LIKE US ON
cations, like family travel, this, the University of Cen-
honeymoon and couple’s tral Florida (UCF) was hired.
travel, and what the price The first part of the study is
per person would be for focused on the effective-
the different elements of ness of marketing, in order
each type of vacation, for to establish how effec-
example, flight, accom- tive A.T.A.’s strategy is and Facebook.com/arubatoday/
modation, food and drink, among other things, what