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Diaranson, 1 November 2023 AWEMainta LOCAL NEWS 35
A.T.A. Launches “Voices of Tourism”:
Inspiring a New Generation in the Tourism Industry
WITH great enthusiasm, the Aruba Tourism Authority able advice. The campaign will conclude with a special event
(A.T.A.) is shining a spotlight on our young talents during featuring the presence of A.T.A. and an international speaker
the month of November through the “Voices of Tourism” who will motivate students to reflect on their purpose,
campaign. This initiative is designed to nurture interest, growth, how to embrace challenges, and learn from different
engagement, and passion among students in the field of situations to unlock their full potential.
hospitality, those who will soon join the tourism sector.
The campaign is primarily focused on students from voca- Special thanks to former students Reuella Reeberg - Director
tional schools (E.P.B.), technical institutes (E.P.I.), and the of Human Resources Operations at Marriott Aruba, Eliana
University of Aruba, representing the majority of the work- Fun - Director of Sales at Embassy Suites by Hilton, and
force and future leaders in Aruba’s tourism industry. Minerva Flemming - FBO Manager at JET-TNCA, who partici-
pated in the “Voices of Tourism” campaign.
The campaign is directed towards students who have chosen
to study in the hospitality sector, including those who are With this initiative, A.T.A. hopes to contribute to the creation
already working in the industry. A.T.A. believes it is of utmost of a group of qualified and respected professionals who not
importance to ensure that students remain motivated to truly only excel in their jobs but also create positive changes
join the sector and continue to equip themselves with knowl- by fostering sustainable growth, preserving culture, and
edge and aspects that contribute to the necessary mindset a strong sense of responsibility for the community and
for working in the tourism industry, or any other industry. the environment. This initiative complements other A.T.A.
Besides their studies, A.T.A. annually dedicates a special initiatives focusing on our youth, including students. This
moment to our students through presentations featuring includes collaborations with the University of Aruba and
various speakers, among other activities. This year, we are various primary schools where teachers have educational
dedicating the month of November to “Voices of Tourism.” materials on tourism to educate our children on this subject.
The campaign will consist of two different initiatives, each A.T.A. extends a warm invitation to all students to partici-
aimed at engaging, educating, and inspiring students. One pate in the “Voices of Tourism” campaign. Follow the social
of them involves launching a series of videos and interviews media pages of the Aruba Tourism Authority to watch the
with former students who studied hospitality in Aruba and videos that will be released during the month of November.
are now professionals in the hospitality field. In these videos, Together, we can create a brighter future for Aruba’s tourism
professionals share their career paths, expertise, and valu- industry.
