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A28    SCIENCE
                   Thursday 15 June 2017




















               Sweet sizzlin’ beans! Fancy names may boost healthy dining



            BY LINDSEY TANNER                                                                                                   er-choice  beets  with  no
            AP MEDICAL WRITER                                                                                                   added  sugar,”  ‘’high  an-
            CHICAGO  (AP)  --  Re-                                                                                              tioxidant  beets,”  or  simply
            searchers  tried  a  big  serv-                                                                                     “beets.”
            ing  of  food  psychology                                                                                           Almost  one-third  of  the
            and a dollop of trickery to                                                                                         nearly 28,000 diners chose
            get diners to eat their veg-                                                                                        a  vegetable  offering  dur-
            etables. And it worked.                                                                                             ing the study.
            Veggies    given    names                                                                                           The  tasty-sounding  offer-
            like  “zesty  ginger-turmer-                                                                                        ing was the most popular,
            ic  sweet  potatoes”  and                                                                                           selected by about 220 din-
            “twisted  citrus-glazed  car-                                                                                       ers  on  average  on  days  it
            rots”  were  more  popular                                                                                          was  offered,  compared
            than  those  prepared  ex-                                                                                          with about 175 diners who
            actly  the  same  way  but                                                                                          chose    the   simple-label
            with  plainer,  more  health-                                                                                       vegetable.  The  healthy-
            ful-sounding  labels.  Din-                                                                                         sounding  labels  were  the
            ers  more  often  said  “no                                                                                         least popular.
            thanks”  when  the  food                                                                                            Diners  also  served  them-
            had  labels  like  “low-fat,”                                                                                       selves  bigger  portions  of
            ‘’reduced-sodium”        or                                                                                         the  tasty-sounding  veg-
            “sugar-free.”                                                                                                       etables  than  of  the  other
            More  diners  chose  the     the  healthiness  of  vegeta-  as less tasty, so the aim was   habits  and  make  a  dent   choices.
            fancy-named  items,  and     bles, doing so may actually  to  make  it  sound  as  good   in the growing obesity epi-  Turnwald emphasized that
            selected larger portions of   backfire,” said lead author  as  more  indulgent,  fatten-  demic .                   “there was no deception”
            them too in the experiment   Bradley Turnwald, a gradu-   ing fare.                    “This  novel,  low-cost  inter-  -  all  labels  accurately  de-
            last  fall  at  a  Stanford  Uni-  ate student in psychology.  Researchers   from   Stan-  vention  could  easily  be   scribed the vegetables, al-
            versity cafeteria.           Other  research  has  shown  ford’s  psychology  depart-  implemented in cafeterias,   though diners weren’t told
            “While  it  may  seem  like  a   that  people  tend  to  think  ment  tested  the  idea  as   restaurants, and consumer   that the different-sounding
            good  idea  to  emphasize    of healthful sounding food  a  way  to  improve  eating   products to increase selec-  choices  were  the  exact
                                                                                                   tion  of  healthier  options,”   same item.
            U.S. physicists win Spanish                                                            they said.                   The results illustrate “the in-
                                                                                                                                teresting advantage to in-
                                                                                                   The  results  were  published
            prize for work in gravity waves                                                        Monday  JAMA  Internal       dulgent labeling,” he said.
                                                                                                                                Dr.  Stephen  Cook,  a  Uni-
                                                                                                   Medicine.
                                                                                                                                versity  of  Rochester  child-
                                                                                                   The  study  was  done  over
            MADRID (AP) -- Astrophysi-   went  to  American  physi-   holes  colliding  1.3  billion   46 days last fall. Lunchtime   hood  obesity  researcher,
            cists whose work led to the  cians  Rainer  Weiss,  Kip  light-years  from  Earth.  The   vegetable  offerings  were   called  the  study  encour-
            ground-breaking     detec-   Thorne  and  Barry  Barish  discovery  was  seen  as  a   given  different  labels  on   aging and said some high
            tion of cosmic gravitational  and  to  the  LIGO  Scientific  eureka-type  moment  in   different days.             school  cafeterias  have
            waves first predicted by Ein-  Collaboration  group  of  in-  observing the universe.  For  example,  on  one  day   also tried different labels to
            stein  have  been  awarded  ternational astrophysicists.  Weiss,  Thorne  and  late    diners  could  choose  “dy-  influence healthy eating.
            Spain’s  Princess  of  Asturias  Physicists  used  LIGO  in-  physician  Ronald  Drever   namite  chili  and  tangy   “It  shouldn’t  be  a  surprise
            2017 scientific research.    struments  in  2015  to  de-  founded  LIGO  -  Laser  In-  lime-seasoned    beets.”   to  us  because  marketing
            Prize    organizers    said  tect  a  gravitational  wave  terferometer  Gravitational-  On  other  days  the  same   people  have  been  doing
            Wednesday      the   award  generated  by  two  black  Wave Observatory .q             item  was  labeled  “light-  this for years,” Cook said.q
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