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A14    BUSINESS
               Tuesday 10 sepTember 2024
            Got Rizz? Co-founder of new dating app on using AI as your

            matchmaking wingman



            By  WYATTE  GRANTHAM-                                                                                               So, for now, Instagram is a
            PHILIPS                                                                                                             huge competitor. Tinder also
            AP Business Writer                                                                                                  has suggested openers. It’s
            NEW YORK (AP) — Can arti-                                                                                           still very different than what
            ficial intelligence be an ef-                                                                                       we  do    we  take  it  a  step
            fective wingman?                                                                                                    further and we give users a
            Roman Khaves, co-founder                                                                                            strategy  but I think those are
            and  CEO  of  Rizz,  thinks  so.                                                                                    the biggest competitors, as
            The AI dating assistant app                                                                                         well as ChatGPT. And there’s
            analyzes screenshots of con-                                                                                        many similar apps now and
            versations you’re having on                                                                                         new  ones  emerging  every
            other platforms  from Tinder                                                                                        single day.
            to iMessage  and crafts reply                                                                                       Q:  What  would  you  say  to
            suggestions. Rizz has amassed                                                                                       folks who may be concerned
            millions of downloads since                                                                                         about bringing AI into their
            launching in 2022, with more                                                                                        dating life? Where do there
            and more competition also                                                                                           need to be guardrails?
            emerging  into  the  dating                                                                                         A: We’re not trying to replace
            scene since.                                                                                                        human  connection.  We’re
            Khaves recently spoke with                                                                                          just trying to help people get
            The Associated Press about                                                                                          to the date in the first place
            the demand for this kind of                                                                                         because it is hard out there.
            platform,  how  AI  is  being                                                                                       A lot of people don’t even
            used to find in-person con-                                                  (Associated Press  Illustration/Jenni Sohn)  know  how  to  start  conver-
            nections, and what guardrails  give you tons of suggested  would take a screenshot to  for this type of product.    sations online, and I think AI
            are needed to bring AI tech-  replies  and also a strategy  send to some of my friends  Q:  Who  are  your  biggest  is helping boost that confi-
            nology into such an intimate  on how you could start the  and say, “Hey, what do I say  competitors?                dence.
            part of our lives. The interview  conversation or respond to  next?” And we knew there  A: I’d say at least 40% of our  Still,  privacy  and  control  is
            has been edited for clarity  certain things.              had to be a better way.The  screenshots and conversa-     critical in this new world of AI.
            and length.                  The more you use Rizz, the  moment  that  ChatGPT  hit  tions come from messaging  We could have built Rizz very
            Q: How does Rizz work?       more  it  understands  what  the scene, that’s when we  apps like iMessage and Ins-    differently. We could have
            A: Rizz is an AI dating assistant.  type of replies you like. And  launched Rizz. We integrat-  tagram. We get a lot of Insta-  made it so that Rizz would
            If you’re stuck in a conversa-  that trains the model to im-  ed the API technology with  gram, which I would argue is  respond  automatically  or
            tion or you don’t know how to  prove over time.           our product to make it pos-  the biggest dating app in the  connect to the dating apps
            open up on a dating app, you  Q: Why launch this kind of  sible. And we saw immediate  world today  and Instagram  — but we don’t do any of
            can pull out Rizz and upload  app?                        traction. We’ve had over 7.5  recently added an AI feature  that. All users are in control
            a screenshot of a particular  A:  Three  years  ago,  I  per-  million downloads to date,  that can give you different  of exactly what gets sent out
            profile or conversation that  sonally  found  myself  stuck  growing  about  30%  month  variations of how to rephrase  to their match. And we are
            you’re  having  trouble  with  in the middle of dating app  over month, since launching  a message, like more funny  going to continue building
            on that other platform. It will  conversations. Sometimes, I  in 2022. There’s clear demand  or witty suggestions.  with these priorities in mind. q


             Apple pivots to artificial intelligence with its new iPhone 16 lineup


            By MICHAEL LIEDTKE           everything from smartening  tino,  California,  auditorium  biggest  revolution  in  the  instead of hewing to its tra-
            AP Technology Writer         up  Siri  to  creating  custom-  named  after  Apple  co-  industry  since  Jobs  thrust  ditional October timetable
            CUPERTINO,  Calif.  (AP)  —  ized emojis on the fly.      founder  Steve  Jobs,  who  Apple into the smartphone  in an effort to upstage Ap-
            Apple’s  ubiquitous  iPhone  The  new  era  will  dawn  pulled  out  the  first  iPhone  market 17 years ago.       ple’s release of the iPhone
            is  about  to  break  new  Monday  with  the  unveil-     in 2007 and waved it like a  The  advances  included  16. In an attempt to set it-
            ground with a shift into artifi-  ing  of  the  hotly  anticipat-  magic wand while predict-  in  the  iPhone  16  could  set  self  apart  from  the  early
            cial intelligence that will do  ed  iPhone  16  in  a  Cuper-  ing  it  would  reshape  soci-  up Apple to be “the gate-  leaders  in  AI,  the  technol-
                                                                      ety.                         keeper  of  the  consumer  ogy  being  baked  into  the
                                                                      Apple  has  sold  billions  of  AI  revolution,”  Wedbush  iPhone 16 is being promot-
                                                                      iPhones since then, helping  Securities  analyst  Dan  Ives  ed as “Apple Intelligence.”
                                                                      to  create  about  $3  trillion  wrote in a research note.  Even so, Apple Intelligence
                                                                      in  shareholder  wealth.  But  Apple’s pivot began three  is  similar  to  the  generically
                                                                      in  the  past  decade,  there  months  ago  with  a  pre-  named  AI  already  avail-
                                                                      have  been  mostly  minor  view  of  its  new  approach  able  on  Google’s  Pixel  9
                                                                      upgrades  from  one  model  during  a  developers  con-   and  the  Samsung  Galaxy
                                                                      to  the  next    a  factor  that  ference,  helping  to  build  S24 released in January.
                                                                      has caused people to hold  anticipation  for  Monday’s  Most  of  Apple’s  AI  tasks
                                                                      off on buying a new iPhone  showcase. Since that June  will  be  performed  on  the
                                                                      and led to a recent slump  conference,        competi-    iPhone  itself  instead  of  re-
                                                                      in sales of Apple’s marquee  tors  such  as  Samsung  and  mote  data  centers    a  dis-
                                                                      product.  The  iPhone  16  is  Google  have  made  even  tinction  that  requires  a
                                                                      generating  a  bigger  buzz  more  strides  in  AI.  Google  special  processor  within
                                                                      because it is the first model  even took the unusual step  the  forthcoming  models
            The iPhone 15 Pro is shown after its introduction on the Apple   to  be  tailored  specifically  of introducing its latest Pixel  and  the  high-end  iPhone
            campus, Sept. 12, 2023, in Cupertino, Calif.              for  AI,  a  technology  that  phones  packed  with  their  15s  that  came  out  a  year
                                                     Associated Press  is  expected  to  trigger  the  own  AI  magic  last  month  ago.q
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