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A14   LOCAL
               Tuesday 10 OcTOber 2017

            Happiness Index Study Identifies Aruba as Happiest Island In The World





































            ORANJESTAD  -  New  re-      inherit  part  of  the  island’s  of  our  studies  we’ve  con-
            search  suggests  the  “One  DNA  that  Aruba  has  com-  firmed Aruba’s people are
            happy  island”  of  Aruba  is  mitted  to  studying  since  generally  happy  with  their
            the  happiest  island  in  the  2011.                     quality of life as well as with
            world,  relative  to  size.  Fol-  “As the No. 2 most tourism-  the imperative connection
            lowing a 5-year Happiness  reliant  nation  in  the  world,  between  the  destination
            Index  study  conducted  in  Aruba  greatly  values  the  and  tourism.  Happiness  in
            partnership between Aruba  happiness of our local peo-    Aruba  can  be  seen  as  a
            Tourism  Authority  and  the  ple – they are the heart and  self-fulfilling  cycle,  tourism
            Rosen  College  of  Hospi-   soul  of  Aruba  and  ensure  development drives happi-
            tality  Management  at  the  the  quality  tourism  experi-  ness for the residents which
            University of Central Florida  ence that has defined our  in turn results in happy tour-
            – results confirm 78 percent  destination,”  said  Ronella  ists.”
            of  the  Aruban  population  Tjin  Asjoe-Croes,  CEO  of  As the exclusive Caribbean
            is happy, while 76 percent  Aruba  Tourism  Authority.  island to measure its happi-
            also  express  longer-term  “We  evaluate  the  success  ness  index,  Aruba  encour-
            satisfaction with life.      of  our  tourism  not  only  by  ages  nations  of  all  sizes  to
                                         its  tangible  benefits,  but  follow suit.
            When  compared  to  the  also  by  intangible  benefits  “It is important to measure
            2016  World  Happiness  Re-  including  local  happiness  the  success  of  a  country
            port, commissioned by the  and life satisfaction, as that  beyond  economic  indica-
            United Nations to measure  directly impacts visitor hap-  tors  and  to  make  happi-
            the happiness index of 157  piness.”                      ness  and  well-being  an  in-
            larger countries, Aruba’s re-  While the study reveals Aru-  tegral  part  of  our  national
            sults rank higher than No. 1  ba’s tourism is not the main  dialogue  and  intent,”  said
            Denmark at approximately  driver  of  happiness,  the  Otmar       Oduber,    Aruba
            75.3 percent.                successful  industry  brings  Minister  of  Tourism,  Trans-
            “It’s important to note that  satisfaction  to  the  local  portation,  Primary  Sector
            while  other  Caribbean  is-  people and yields material  and  Culture.  “We  would
            lands  are  included  in  the  benefits/resources the gov-  also  like  to  see  prestigious
            World  Happiness  Report,  ernment and Aruba Tourism  World  Ranking  Reports  to
            Aruba  is  the  first  and  only  Authority  use  to  perpetu-  incorporate  ‘small  island
            Caribbean  island  to  ever  ate local happiness. Island-  development  states’  such
            measure its own happiness  wide wellness initiatives and  as our One happy island, in
            index,”  said  Dr.  Robertico  downtown  developments  its studies.”
            Croes  of  UCF.  “Over  the  including  the  Linear  Park,  Aruba’s approach to hap-
            past five years, we’ve col-  for instance, inspire quality  piness  already  has  caught
            lected  a  significant  2,000  time  with  loved  ones  and  the  attention  and  support
            surveys,  stratified  across  personal  fulfillment,  which  of The United Nations World
            four core groups in Aruba,  locals value most.            Tourism Organization.
            and have seen the desired  “Among  all  the  destina-     “We’ve reviewed the results
            stability in the island’s hap-  tion  research  projects  our  of the study, which is in line
            piness levels.”              university  has  conducted  with our methodology, and
            Aruba’s  famous  brand  –  around  the  world,  Aruba  believe  it  merits  attention
            One  happy  island  –  has  has  been  one  of  the  most  on a worldwide level,” said
            been  around,  with  some  compelling islands to make  UNWTO Secretary-General,
            interruptions,  for  nearly  40  inquiries  about  quality  of  Taleb Rifai. “We would like
            years. But for Aruba, happi-  life  and  happiness,”  said  to  see  this  model  applied
            ness is more than a trendy  Dr.  Manuel  Rivera  of  UCF.  across  other  Caribbean  is-
            subject  or  tagline;  it’s  an  “Throughout  the  course  lands and worldwide.”q
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