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TECHNOLOGY A23
                                                                                                                Wednesday 6 January 2016

CES Unveiled: Faraday reveals sleek, sporty electric concept car

KIMBERLY PIERCEALL             globally with most at its Cal-  els of cell phones obsolete.   the marketplace. Tesla has                                          headlight and a white inte-
TOM KRISHER                    ifornia headquarters and        But Sampson wasn’t saying      only made a quarterly prof-                                         rior with a seat inspired by
Associated Press               planned to break ground         what the company would         it once since its 2003 found-                                       NASA design the FFZero1.q
LAS VEGAS (AP) — The au-       on its North Las Vegas plant    build first for production,    ing. And traditional auto-
tomotive future according      in a few weeks with plans to    how much it’s spent so far     makers have been utilizing
to a new electric car mak-     hire 4,500 people there.        and also wasn’t revealing      modular design and aug-
er looks an awful lot like a   He said his company would       much more information          mented reality in develop-
Corvette crossed with the      utilize digital design and      about the company’s in-        ment for years.
Batmobile.
California-based Faraday       The FFZero1 by Faraday Future is displayed at CES Unveiled, a media preview event for CES In-
Future debuted its sleek       ternational in Las Vegas. The high performance electric concept car was unveiled during a news
electric concept racecar       conference by Faraday Future.
this week during the an-
nual CES show that focuses                                                                                                               (AP Photo/Gregory Bull)
on consumer gadgets and
has increasingly become a      testing of parts and modu-      vestors. The company is still  Sampson said the differ-
way for carmakers to show      lar construction, making it     shopping for a battery sup-    ence is that Faraday will
off their latest  technologi-  quicker than competitors.       plier, he said.                be designing only elec-
cal feats.                     “You don’t need to have         The presentation included      tric cars unlike other car-
The 18-month-old com-          a hundred year legacy in        Ding Lei, co-founder of LETV   makers that might have to
pany that has remained         the automotive industry to      described as the Netflix of    spend more time redesign-
much of a mystery until re-    define what the next gen-       China, who said afterward      ing a model to fit a hybrid
cently revealing its primary   eration of transportation       that his company intends       engine, V6 or V8. “We’re
backer, Chinese billionaire    needs to look and feel like,”   to partner with Faraday        developing one core mo-
Jia Yueting, won $335 mil-     Sampson said, taking a          on research and develop-       tor  technology,” Sampson
lion worth of incentives       stab at traditional car mak-    ment.                          said.The company dubbed
from the state of Nevada       ers and likening the future     The road to make a profit-     Monday’s debut that in-
last month to build a $1       of cars to the debut of the     able electric car company      cluded a clear fin running
billion manufacturing facil-   Apple iPhone nine years         hasn’t been easy for one       half the length of the car,
ity in a hard-hit Las Vegas    ago making several mod-         of the most well-known in      a single-line of a smile for a
suburb.
Not even Nevada Gov. Bri-
an Sandoval, who pushed
for the incentive package
and attended Monday’s
debut, had seen the con-
cept car. Neither had
North Las Vegas Mayor
John Lee although he vis-
ited the California head-
quarters four months ago
and saw “the intelligence
building around the car.”
“There was no doubt about
it that that was the excla-
mation point,” he said, re-
ferring to the negotiations
to land the manufactur-
ing plant in his city. He was
convinced, he said.
Emphasizing the speed at
which it will develop and
build cars, the company’s
Senior Vice President of Re-
search and Development
Nick Sampson said the
company would deliver
its first production car in a
couple of years.
Sampson said Faraday
had so far hired 750 people
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