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TECHNOLOGY A23
Wednesday 6 January 2016
CES Unveiled: Faraday reveals sleek, sporty electric concept car
KIMBERLY PIERCEALL globally with most at its Cal- els of cell phones obsolete. the marketplace. Tesla has headlight and a white inte-
TOM KRISHER ifornia headquarters and But Sampson wasn’t saying only made a quarterly prof- rior with a seat inspired by
Associated Press planned to break ground what the company would it once since its 2003 found- NASA design the FFZero1.q
LAS VEGAS (AP) — The au- on its North Las Vegas plant build first for production, ing. And traditional auto-
tomotive future according in a few weeks with plans to how much it’s spent so far makers have been utilizing
to a new electric car mak- hire 4,500 people there. and also wasn’t revealing modular design and aug-
er looks an awful lot like a He said his company would much more information mented reality in develop-
Corvette crossed with the utilize digital design and about the company’s in- ment for years.
Batmobile.
California-based Faraday The FFZero1 by Faraday Future is displayed at CES Unveiled, a media preview event for CES In-
Future debuted its sleek ternational in Las Vegas. The high performance electric concept car was unveiled during a news
electric concept racecar conference by Faraday Future.
this week during the an-
nual CES show that focuses (AP Photo/Gregory Bull)
on consumer gadgets and
has increasingly become a testing of parts and modu- vestors. The company is still Sampson said the differ-
way for carmakers to show lar construction, making it shopping for a battery sup- ence is that Faraday will
off their latest technologi- quicker than competitors. plier, he said. be designing only elec-
cal feats. “You don’t need to have The presentation included tric cars unlike other car-
The 18-month-old com- a hundred year legacy in Ding Lei, co-founder of LETV makers that might have to
pany that has remained the automotive industry to described as the Netflix of spend more time redesign-
much of a mystery until re- define what the next gen- China, who said afterward ing a model to fit a hybrid
cently revealing its primary eration of transportation that his company intends engine, V6 or V8. “We’re
backer, Chinese billionaire needs to look and feel like,” to partner with Faraday developing one core mo-
Jia Yueting, won $335 mil- Sampson said, taking a on research and develop- tor technology,” Sampson
lion worth of incentives stab at traditional car mak- ment. said.The company dubbed
from the state of Nevada ers and likening the future The road to make a profit- Monday’s debut that in-
last month to build a $1 of cars to the debut of the able electric car company cluded a clear fin running
billion manufacturing facil- Apple iPhone nine years hasn’t been easy for one half the length of the car,
ity in a hard-hit Las Vegas ago making several mod- of the most well-known in a single-line of a smile for a
suburb.
Not even Nevada Gov. Bri-
an Sandoval, who pushed
for the incentive package
and attended Monday’s
debut, had seen the con-
cept car. Neither had
North Las Vegas Mayor
John Lee although he vis-
ited the California head-
quarters four months ago
and saw “the intelligence
building around the car.”
“There was no doubt about
it that that was the excla-
mation point,” he said, re-
ferring to the negotiations
to land the manufactur-
ing plant in his city. He was
convinced, he said.
Emphasizing the speed at
which it will develop and
build cars, the company’s
Senior Vice President of Re-
search and Development
Nick Sampson said the
company would deliver
its first production car in a
couple of years.
Sampson said Faraday
had so far hired 750 people