Page 12 - AHATA

34 LOCAL NEWS AWEMainta Diaranson, 18 October 2023

A.T.A. presented and delivered the plan &

budget for 2024 to the Minister of Tourism

THE Tourism Office is pleased to announce that on October
17th, they presented and delivered the plan & budget for

2024 to the Minister of Tourism. This event took place in
Cocolishi in the presence of various members of the A.T.A.
Supervisory Board, as well as the CEO.

The process to arrive at a plan and budget involves consul-
tations with different parties. In recent months, A.T.A. held
extensive meetings with local teams and market opera-
tions teams. They conducted various studies and listened to

recommendations from tourism partners, including AHATA.
According to the law, A.T.A. submitted its budget and plan
to the Supervisory Board before September, ultimately
presenting it to the Minister of Tourism.

To determine the best strategy for the coming year, it is This is equivalent to 5.2 billion florins, which will circulate in
important to consider both external and internal factors, as Aruba’s economy. As for the number of tourists, the goal is
well as travel trends in different markets. For 2024, a 6% to stabilize it, aiming for a moderate 3% increase compared

growth in “Tourism Receipts,” which is the direct income to 2023. Comparing the last decade to 2023 with 2013, it
from tourism to Aruba, is projected. can be concluded that “Tourism Receipts” grew by 80%,
while the number of visitors increased by 23%.

The comprehensive strategy continues to focus on increasing
the value of tourism relative to volume. The plan and budget
FOOD & WINE for 2024 include market diversification, with a stable North

$79 PAIRING American market and a growing Latin American market,
among others. The strategy also targets the development of
October 28th 2023
Starting at 7:00 PM the Swiss market.

Avocado & Crab
Attention is paid to Aruba’s products, following the “High

Crispy parmesan, local greens and sun-dried tomato Value – Low Impact” model of tourism development, empha-
sizing economic contribution, offering a high-quality visitor
Trumpeter Reserve Pinot Grigio
experience, considering the well-being of our residents, and
Grilled Octopus
protecting our natural environment.

Mango and passion fruit mignonette
Trumpeter Chardonnay The budget includes collaboration with organizations such
as the Aruba Excellence Foundation, Aruba Hospitality &
Short Ribs
Security Foundation, and the Fundacion Parke Nacional

Potato, grilled broccolini, and red wine jus
Aruba, with investments in services, hospitality, training,
safety, and environmental protection. Emphasis is also
Trumpeter Reserve Cabernet Sauvignon
Yogurt Panna Cotta placed on our culture, including Carnival 70 and the Bon
Bini Festival, as well as the quality of our beaches and the
Roasted peaches, basil and dulce
upgrade of our tourism products.
Trumpeter Reserve Doux
Revenues are projected to remain at the same level as in
2023, with a continued focus on positioning Aruba interna-
-Reservation is required (reservations@aqua-grill.com) tionally and guiding sustainable local development through
-Wonderful raffle at the end of the night

A 15% service charge will be added to the bill the mentioned projects, research, and advice and recom-
mendations.