Page 42 - AHATA

Tocante HCP Media
Como experto den comunicacion, HCP Media, un division di McClatchy, cu
ta crea plataformanan innovativo, cu solucionnan cu ta keda dilanti cu e desaroyo di media
di clientenan. HCP ta produci mas di
75 publicacionanpersonalisa pa hotelnan, aerolineanan y otro clientenan. E alcance di
e compania ta extende mas cu e ‘niche’ di biahe y den e mercado global luhoso, cu
ta inclui publicacion den lineanan di Crucero y revistanan luhoso. HCP su productonandi
branding ta inclui video y websites, mercadeo di evento, strategia pa plataforma di social
media, contenido pa blogs y materialnan pa companianan nacional y global cu
ta dirgi naconsumidornan afluente. Hunto esaki ta yega mas di
80 miyonbiahero activo anualmente y 5 miyon bishitante pa luna riba e websitenan combina.
HCP a wordo reconoci cu mas di 300 premio pa contenido editorial, fotografia y diseño.
AHATA and HCP Media
Unveil Inaugural Edition of New Destination Guide: Aruba Magazine
ORANJESTAD, January 16, 2020 – The Aruba Hotel & Tourism Association (AHATA), in
partnership with HCP Media — a custom publishing and media company — announces the
launch of its new official publication, Aruba Magazine, the organization’s annual destination
guide to be distributed to hotel guests.
“We are delighted to provide visitors with an in-depth look at the wide range of leisure activities
and experiences, both cultural and historic, that await beyond the comforts of your guest room
and hotel property,” says Tisa LaSorte, President & CEO of the Aruba Hotel & Tourism
Association. “With HCP’s trusted expertise, we created a beautiful publication that highlights the
history, sights, activities, art and cuisine that define this One Happy Island.”

Featuring fresh design and engaging content, every element of the content serves to highlight the
unique personality, history and adventures Aruba has to offer visitors. From cover to cover,
AHATA, its members and its supporting advertisers are featured as key businesses and valuable
assets to visitors looking to get the most out of their stay.

“Creating this beautiful magazine on behalf of the Aruba Hotel & Tourism Association is an
honor for HCP,” says Marisa Beazel, President & Publisher of HCP Media. “It is a wonderful
opportunity to bring Aruba’s exciting offerings to life within the pages of Aruba Magazine.”
The first edition of the annual destination guide will be available throughout the island and
online in January 2020. To view the digital edition visit ahata.com.

About HCP Media
As communication experts, HCP Media, a division of McClatchy, creates innovative, market-
leading, cross-platform solutions that stay ahead of consumers’ evolving media habits. A custom
publishing and promotion company, HCP produces over 75 custom publications for hotels,
airlines and other clients. The company’s reach extends beyond the travel niche and into the
global luxury market, including en-suite cruise line publications and luxury lifestyle magazines.
Beyond the written word, HCP’s top-tier marketing and branding products include
videos and websites, custom event marketing, strategic social media and blog content, and
materials for national and global companies targeting affluent consumers, as well as
accompanying sales, promotional and marketing programs. Together, these turnkey
print and digital marketing solutions reach more than 80 million active travelers annually and 5
million unique monthly visitors on its combined websites. HCP’s work has also been recognized
with more than 300 editorial, photography and design awards.