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u.s. news Diasabra 23 Januari 2021

CNN, MSNBC

viewers flip

for Biden;

Fox audience

slumps

(AP) — Nothing illus-
trates the political pas-
sions of a television net-
work's audience quite like
ratings for a presidential
inaugural.

The 6.53 million people who
watched President Joe Biden
take the oath of office and
deliver his inaugural address
on MSNBC Wednesday was
a whopping 338% bigger
than its audience for Don-
ald Trump's swearing in four
years ago, the Nielsen com-
pany said.
On the flip side, Fox News
Channel's audience of
2.74 million for Biden on
Wednesday represented a
nearly 77% drop from its
viewership for Trump in
2017, Nielsen said.
A preliminary Nielsen es-
timate shows Biden's inau-
gural viewership on the top
six networks beat Trump by
4%. Nielsen said it doesn't
have a complete estimate for
inaugural viewing because it
is still counting people who
watched on other networks
or outside their homes.
CNN, with 10 million view-
ers, easily beat ABC, CBS,
NBC, MSNBC and Fox
during Biden's big moment,
Nielsen said. That's 196%
more than watched Trump
four years ago.
CNN, which has been on a
hot streak in the ratings since
Biden's victory, also topped
all the others for its coverage
of the primetime inaugural
celebration.
MSNBC, meanwhile, said
it recorded the highest day-
time ratings of the network's
nearly 25-year history on
Wednesday.
ABC had 7.66 million view-
ers for the oath-taking (up
10% from 2017), NBC had
6.89 million (down 12%)
and CBS had 6.07 million
(down 13%), Nielsen said.