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A14 LOCAL
Saturday 15 February 2020

Soul Beach Music Festival hosted by Aruba Goes Platinum

Celebrating 20 Years of Luminous Performances

Iconic headliners Mariah Carey & The Roots

and celebrity host Deon Cole on stage

as they immerse themselves in
the local culture, dance the
day and night away and en-
joy our pristine beaches,” said
Ronella Tjin Asjoe-Croes, CEO
of Aruba Tourism Authority.

Delve into the overflow of Aru-
ba - One Happy Island - to ex-
LOS ANGELES, US — Come find your place in the perience the Caribbean Wow
sun and soak up the vibes at the 20th Anniver- factor like you've never seen it
sary of the Soul Beach Music Festival hosted by before with sun swept coastal
Aruba unveiling the stellar lineup and superstar views, majestic tranquility, trail-
performers, Memorial Day weekend, May 20-25, blazing scenic tours, aquatic
2020 with main stage concert headliners Mariah adventures and shopping es-
Carey and The Roots. capades along with culinary
superstars ensured to alter ones
Bringing incandescent vocals embodied in glit- state of mind. Aruba's wander-
ter and glam to headline Sunday, May 24th, lust-fueled appeal, a true mul-
Mariah Carey is the best-selling female artist of ticultural mix of modern luxury
all time with more than 200 million albums sold and artistic charm, draws
to date and 18 Billboard Hot 100 #1 singles (17 globe-trotting travelers to
self-penned), more than any solo artist in history. pad across powder soft sands
Mariah is a singer/song-writer/producer recog- while beckoning their souls to
nized with multiple Grammy® Awards, numerous soar beyond imagination. The
American Music Awards, Billboard’s “Top Female amplified allure of this island
Artist of All Time”, Billboard's "Artist of the Decade" paradise is unmatched and
Award, Billboard’s “Icon Award,” the World Mu- offers endless attractions as
sic Award for "World's Best Selling Female Artist in a picture-perfect postcard.
of the Millennium," and BMI's "Icon Award" for Soul Beach Music Festival, pre-
her outstanding achievements in songwriting, to viously named #4 by USA To-
name a few – with her distinct five-octave vocal day readers’ choice “10 Best
range, prolific songwriting, and producing talent, Caribbean Celebrations” and
Mariah is truly the template of the modern pop #1 “Caribbean Summer Fes-
performance. tival” by Jetsetter Magazine,
boasts a seasoned blend fea- tions, CEO, Mark Adkins. "As Soul Beach Festival Produc-
Elevating the soul like no other with laced lyrics turing live music performanc- we look forward to the 20th tions.
and impeccable vibrations to headline Saturday, es, comedy shows and beach Anniversary, we want to ex- The 2020 Soul Beach Music
May 23rd, The Roots have become one of the parties. It’s no wonder festival tend a heartfelt thank you to Festival, #SBMF20, will roll out
best known and most respected hip-hop acts in goers return year after year the tens of thousands of Soul more highly anticipated an-
the business, winning four Grammys®, including to indulge in the coastal col- Beach tourists that have trav- nouncements of main stage
"Best R&B Album" for "Wake Up!", "Best Traditional laboration of Soul Beach Mu- eled to attend the event and performing artists in the weeks
R&B Vocal Performance" for "Hang in There" (with sic Festivals’ mega gathering to our true partners in Aruba, to come. For information
John Legend) and "Best Group or Duo R&B Vocal and the breathtaking destina- the people, sponsors, govern- about ticket sales, accommo-
Performance" for "Shine." This brings the band's tion of Aruba’s oceanic oasis. ment, and Tourism Author- dations and the latest updates
Grammy®, nomination count to twelve. Addi- Coupled with the celebratory ity. This year's combination of sign up for CLUB SOUL BEACH,
tionally, "The Roots Picnic," a yearly star-studded feast of Soul Beach Music Fes- performers is exceptional and by visiting http://www.soul-
mix of musicians, has become a celebrated insti- tivals entertainment and Aru- includes one of the best live beach.com.
tution. The Roots were named one of the great- ba's star power, this dynamic bands in the business, multi- Join the Soul Beach Music Fes-
est live bands around by Rolling Stone and serve duo offers up a lifetime supply Grammy winners The Roots, tival community: follow us on
as the official house band on The Tonight Show of boundless memories. There as well as one of the most ex- Twitter and Instagram @Soul-
Starring Jimmy Fallon. is no other place to be Memo- traordinary vocal Icons in his- BeachMusic and become a
rial Day weekend other than in tory, singer/songwriter, Mariah fan of the 2020 Soul Beach Mu-
Deon Cole is a comedian, writer and actor who the afterglow of a paradise su- Carey along with comedy sic Festival on Facebook.
can currently be seen on ABC’s Black-ish, Free- pernova, the 20th Anniversary meteorite, and this year’s host
form’s Grown-ish and his latest one-hour stand- of the Soul Beach Music Festi- of main stage concerts Deon The 2020 Soul Beach Music
up special for Netflix, COLE HEARTED. Deon will val hosted by Aruba. Cole. All of this year’s talented Festival is sponsored by Aruba
illuminate the main stage with rousing comedic artists will further highlight the Tourism Authority; additional
genius and his calculating stage presence sure "The Soul Beach Music Festi- range of great performances sponsors include Aruba Hotel
to captivate thousands of festival goers. val delivers an annual event that have graced Aruba's & Tourism Association, Renais-
that celebrates a reunion of beautiful shores over the past sance Aruba Resort & Casino,
“We are thrilled to welcome celebrated musi- family, friendships and great two decades. We hope you’ll Hilton, Divi Resorts, Tama-
cians and comedians to the 20th anniversary vibes. The event is powered by join us for this momentous cel- rijn Aruba All Inclusive, Eagle
of the Soul Beach Music Festival on One Happy soul stirring music and hilarious ebration and look forward to Aruba Resort & Casino, and
Island of Aruba. Each year, this unforgettable comedy performances" said seeing you there." said Mark Courtyard by Marriott Aruba
festival creates treasured memories for visitors Soul Beach Festival Produc- Adkins, Executive Producer of Resort.q