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            Aruba Birdlife Conservation:

            Return of the wild


            ORANJESTAD — The Aruba  Absence  of  tourists  and
            Birdlife  Conservation  is  a  shelter in place teaches us
            nature  NGO  established  one very important lesson.
            on  Aruba  who  is  request-  We  have  taken  too  much
            ing  the  Aruba  govern-     from  nature.  Once  we
            ment, as soon as possible,  grant them what was right-
            to install a National Nature  fully theirs, all types of fau-
            and  Environment  Commit-    na start reappearing. They
            tee. This important founda-  cease the moment … and
            tion  showcases  and  builds  do so with joy.
            awareness of Aruba’s birds  We must re-learn the signifi-
            and  other  native  flora  and  cance of sharing the plan-
            fauna.  They  showcase  the  et with nature.
            most    amazing    pictures  We  must  reconnect  with
            on  their  Facebook  page,  nature.  Once  we  come
            caught  by  photographer  from  love  and  not  from
            Michiel Oversteegen.         greed, beautiful things start
                                         to happen. Once we grant
            Have  a  look  at  the  latest  nature  a  chance,  we  too
            nature   miracles   photo-   will return to nature.
            graphed by Oversteegen.      In this picture you see a crit-
                                                                                                   ically  endangered  Shellfish   The  question  follows:  How
                                                                                                   enjoying a unique moment     must  we  interpret  the  dis-
                                                                                                   of freedom at the shores of   cordance  between  on
                                                                                                   Palm Beach.                  one hand branding our is-
                                                                                                                                land as ‘One Happy Island’
                                                                                                   Beauty in Aruba              while  on  the  other  hand
                                                                                                   Wellbeing,   nature   and    we encourage our valued
                                                                                                   One  Happy  Island.  Having   guests  to  participate  in  is-
                                                                                                   profound  love  for  nature   land  wide  nature  destruc-
                                                                                                   comes from a place deep      tion?  Such  a  mismatch  of
                                                                                                   within the heart. Willingness   concepts,  happiness  and
                                                                                                   to destroy nature in order to   destruction, can only lead
                                                                                                   experience joy flows from a   to  increasing  distrust  and
                                                                                                   place of inner disharmony.   tensions between our tour-
                                                                                                   Absence of respect for na-   ism product and those who
                                                                                                   ture  comes  from  a  place   profoundly love our island.
                                                                                                   of challenged self-esteem.   Our tourism philosophy is in
                                                                                                   There  is  much  work  to  be   urgent  need  of  some  seri-
                                                                                                   done  when  one  wittingly   ous  introspection.  A  good
                                                                                                   needs to destroy nature in   place  to  start  would  be
                                                                                                   order  to  feel  good  about   considering   re-branding
                                                                                                   one’s  self.  This  can  never   Aruba’s  tourism  product;
                                                                                                   lead to a path of pursuit of   Aruba’s  image.  Consider
                                                                                                   happiness.                   a  shift  from  ‘One  Happy
                                                                                                                                Island’  to  ‘One  Caring  Is-
              Aruba Today launches survey to serve better                                                                       land.  True  happiness  can
                                                                                                                                never be attained through
                                                                                                                                destruction; this is mislead-
              ORANJESTAD — Aruba Today  •    Do  you  want  to  support                                                         ing.  Aruba  is  in  need  of
              newspaper  would  like  your       us?                                                                            some introspection, before
              support  by  participating  in                                                                                    we stand up after CoViD19
              our  very  short  survey.  Please  We  are  a  FREE  newspaper                                                    once  again,  and  repeat
              let  us  know  your  opinion  by  and  in  times  with  the  island                                               that which is causing island
              scanning  the  QR  code  with  filled  with  tourists  our  prints                                                wide  disharmony,  all  over
              your camera function of your  went  like  hot  cakes.  Early                                                      again.
              phone (no need to take a pic-   mornings  at  7  or  8  am  hotels
              ture,  just  open  camera  and  would call us for more copies.                                                    The image shows you baby
              scan) or find the survey button  Now we are fighting to make                                                      Aruba    Burrowing   Owls
              on our website. We would like  sure we are still there for you                                                    born  in  artificial  burrows.
              to  use  this  challenging  times  when you come back to your                                                     Increasing  destruction  of
              to present the best version of  home away from home, your                                                         nature ‘in pursuit of happi-
              us when you are back in town.  One  Happy  Island.  Are  you                                                      ness’ has become an exis-
                                              part of our team? If so, PLEASE                                                   tential threat for the Aruba
              •   Do you like us?             participate  in  this  1-minute                                                   Burrowing Owls … and be-
              •   Do you want to see more  survey.                                                                              yond.  The  Shoco  was  de-
                  of us in the future?        Big thank you!                                                                    clared  a  National  Symbol
              •   Do you want the best ver-                                                                                     of Aruba in 2012.
                  sion of us?                 The Aruba Today team                                                              Will  Aruba  be  re-branded
                                                                                                                                in 2020? q
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