Page 31 - aruba-today-20170408

PEOPLE & ARTS A31
O’Reilly advertisers risk reputation, but viewers remain
TALI ARBEL
AP Business Writer
NEW YORK (AP) — While
dozens of brands have said
they’re pulling ads from
Fox News Channel’s “The
O’Reilly Factor” because
of harassment allegations
against its host, others re-
main to court the biggest
audience on cable televi-
sion news.
An ad boycott against Bill
O’Reilly quickly took shape
following The New York
Times story last weekend
that five women had been
paid a total of $13 million
to settle their accusations
of sexual misconduct or
abusive behavior against
him. On Thursday, more
than 40 companies had
said they weren’t running
commercials on O’Reilly’s
show, according to CNN,
which has maintained a
count.
One of the companies that
hasn’t abandoned O’Reilly
is Angie’s List. The com-
pany has a contract with
Fox that doesn’t specify
which program its ads will
air on, and has no plans
to change its strategy,
said Cheryl Reed, spokes-
woman for the company
that offers crowd-sourced
reviews of local businesses.
“We place ads across a
wide spectrum of venues
intending to reach as many
viewers/listeners/ readers
Film academy rules ineligible documentary series like ‘O.J.’
JAKE COYLE
AP Film Writer
NEW YORK (AP) — In what
has already been nick-
named “the O.J. rule,” the
Academy of Motion Pic-
tures Arts and Sciences on
Friday declared documen-
tary series ineligible for the The academy specifically
Academy Awards.
The new regulation, an-
nounced as part of a hand-
ful of tweaks in Oscar vot-
ing, follows the Oscar win in
February for Ezra Edelman’s
acclaimed 467-minute-
long “O.J.: Made in Amer-
ica.”
While few quibbled with its
merits — “O.J.” was one of
the most acclaimed films of
the year — some argued
that it was better qualified
for the Emmys (where it’s
expected to also compete)
In this Oct. 1, 2015 file photo, host Bill O’Reilly of “The O’Reilly Factor” on the Fox News Channel,
poses for photos in the set in New York. “Sometimes these things
as possible without taking a
position on the viewpoints
of the venues themselves,”
Reed said Wednesday.
It’s a large audience to
bypass, and there’s little
evidence that the allega-
tions and the $13 million
in settlements paid out to
five women have impact-
ed O’Reilly’s viewership.
His show drew 3.76 million
viewers on Monday and
3.65 million on Tuesday, the
Nielsen company said. On
average, his show drew
than the Oscars. Edelman
maintained he conceived
and crafted “O.J.: Made in
America” as a long film. It
ran in its entirety at film festi- “The Red Turtle,” ‘’My Life as
vals and in a brief theatrical
run, though most saw it in a
five-part series on ESPN.
outlawed “multi-part or
limited series.” Questions of
eligibility will be resolved by
the documentary branch’s
executive committee.
The film academy also an-
nounced changes to the
best animated feature
category that could favor
larger studio blockbusters
over smaller independent
or foreign films.
The category’s nominat-
ing committee will now
be open to the entire film
academy, not just the ani-
3.98 million viewers nightly
for the first three months of
2017, his largest quarterly
average in the show’s two-
decade history.
Advertisers who stay on
O’Reilly’s show risk align-
ing themselves with “the
mistreatment of women in
the workplace,” said Mimi
Chakravorti, a brand strat-
egy expert at the Landor
consulting firm. “O’Reilly’s
brand is taking a big hit
here. The people that are
staying will have to be OK
mation branch.
That could make it more
challenging for smaller films
like recent Oscar nominees
a Zucchini,” ‘’Boy and the
World” and “When Marnie
Was There” to get noticed.
Though some box-office
hits like last year’s “Finding
Dory” have failed to land
nominations, the category
has still been overwhelm-
ingly dominated by major
studio releases.
Disney’s “Zootopia” won
this year, following wins by
“Inside Out,” ‘’Big Hero 6”
and “Frozen.”
Voting in the nominations
round will also now be
preferential (like the best-
picture voting) instead
of based on a numerical
system.q
Saturday 8 April 2017
wealth University.
are bandwagons that
Associated Press more and more people
jump on,” O’Keefe said. “If
with the decision they’re other advertisers are leav-
making. They will inherently ing and you’re staying it
be associated with that makes you look worse...I
brand.” think you’ll see all main-
She said that advertis- stream advertisers aban-
ers that stay on the show don this program.”
could trigger consumers to Pillow maker MyPillow
boycott their products or said Tuesday that while it
services. doesn’t condone sexual
At companies that have harassment, it has ad deal
stuck by O’Reilly, there similar to Angie’s List where
have no doubt been con- Fox decides the show in
ference room discussions, which the ads are placed.
said Kelly O’Keefe, a pro- On Thursday, the company
fessor of brand manage- said it had requested that
ment at Virginia Common- none appear on O’Reilly’s
show.Some companies
have issued statements
on their decisions to pull
their ads, while others have
done so quietly. Online TV
company Hulu, which is
part-owned by Fox’s par-
ent company 21st Century
Fox, pulled its ads from “The
O’Reilly Factor” earlier this
week without comment.
IHG, the company be-
hind Crowne Plaza hotels,
said its ads unintentionally
aired on O’Reilly’s show.
The company normally
doesn’t advertise on shows
that do political commen-
tary, and it has suspended
all of its Fox ads until it can
be sure none are shown on
O’Reilly’s show, a spokes-
man said.q
In this Feb. 26, 2017 file photo, Ezra Edelman accepts the award
for best documentary feature for “O.J.: Made in America” at the
Oscars in Los Angeles.
Associated Press