Page 27 - MIN SOC dec 29,2015
P. 27
LOCAL A13
Tuesday 29 December 2015
More a brand than a souvenir....
Meet the local guys behind Aruba Rocks!
ORANJESTAD - Aruban de- while contributing to the can follow them on Face-
signer Calvin Maduro and protection of the island’s book.com/arubarocks365
branding expert Jaymir environment. and on Instagram @
Janga launched a must- For more information you arubarocks365q
have product line of shirts,
caps, tumblers and stickers with a worthy cause that from disposable plastic
named Aruba Rocks! will benefit the entire com- and styrofoam cups.”
munity. In order to aid in Aruba Rocks recently
Calvin explains “We reducing trash and ma- opened their first official
wanted to differentiate rine debris, we started sell- store in Paseo Herencia
ourselves from other mer- ing Aruba Rocks reusable mall where all their de-
chandise on the market and recyclable tumblers signed items are displayed.
by presenting a changing to many resorts and beach When you buy an Aruba
design concept with local bars particularly for beach- Rocks product you help
motif that visitors could en- goers, to reduce waste protect Aruba’s valuable
joy every vacation” natural resources and
Their cool designs launched maintain the attractiveness
in April of 2013 depict the of Aruba’s beaches. This
shoco (burrowing owl, Aru- will allow all who consider
ba’s national bird) donkey, Aruba their home-away-
pelican, marlin and goat in from-home to contribute
a whimsical colorful man- to the protection of the is-
ner. All animals sport col- land’s environment in a re-
orful Ray-ban-style shades ally effortless manner.
and a mohawk hairstyle. Aruba Rocks have found a
Since Aruba is known to way to express their passion
be the Caribbean destina- for their island and design
tion with the highest return
guest rate, fresh designs of
the multi colored, crack-
led prints are continuously
introduced creating a dy-
namic product line for our
rocking friends.
According to Jaymir, “Our
aspiration is to combine
locally branded products
