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A12 TECHNOLOGY
Thursday 18 January 2024

Samsung vies to make AI more

mainstream by baking in more of the

technology in its new Galaxy phones

The sales pitch for the Gal-
axy S24 line-up revolves
around an array of new
features powered by AI.
“We are ushering in a
new era where AI is taking
center stage,” said Drew
Blackard, Samsung’s vice
president of mobile prod-
uct management.
Besides featuring some of
Samsung’s own work in AI,
the Galaxy S24 lineup will
be packed with some of
the latest advances com-
ing out of Google.
The technological im-
provements will also usher
The new line-up of Samsung Galaxy S24 phones on display in a higher price for Sam-
at a preview event in San Jose, Calif. on Wednesday, Jan. 17,
2024. sung’s top-of-the-line
Associated Press phone, the Galaxy S24 Ul-
tra, which will be priced
By MICHAEL LIEDTKE they go. at $1,300 a $100, or 8%
AP Technology Writer Samsung, the biggest rival increase, from last year’s
SAN JOSE, Calif. (AP) — to Apple and its iPhone, comparable model.
Smartphones could get provided a glimpse of how The increase mirrors what
much smarter this year as smartphones are evolving Apple did with its fanciest
the next wave of artificial during a Wednesday un- model, the iPhone 15 Pro
intelligence seeps into the veiling of the next genera- Max, released in Septem-
devices that accompany tion of its flagship Galaxy ber.
people almost everywhere models. Samsung is holding steady
on the prices for the Gal-
axy S24 Plus, which will sell
for $1,000, and the basic
Galaxy S24, which will start
at $800.
All the new Galaxy phones,
due in stores Jan. 31, will
be packed with far more
AI than before, includ-
ing a feature that will pro-
vide live translation during
phone calls in 13 languag-
es and 17 dialects. The
Galaxy S24 lineup will also
introduce Google’s “Circle
To Search” that involves us-
ing a digital stylus to circle
snippets of text, parts of
photos or videos to get in-
stant search results about
whatever has been high-
lighted.
The new Galaxy phones
will also enable quick and
easy ways to manipu-
late the appearance and
placement of specific
parts of pictures taken on
the devices’ camera.
It’s a feature that could
help people refine their
photos while also making it
easier to create misleading
images.q