Page 16 - ASCOT GROUP COMPLETE DOCUMENT (2)

FELIX is essentially an automated interactive online financial fact finder, which recommends a
suitable Ascot Group Life-Wealth product when appropriate providing the necessary advice bridge
between the client and the life company over the internet.

Digital and Scalable Systems

Being an agile start-up offers a unique competitive advantage in an industry that is renowned for being
drenched in heavy legacy systems and processes. This agility is particularly advantageous when
disrupting the industry with new technological developments that can be easily and efficiently
implemented and scaled.

Realising that life-wealth companies are in essence administration companies, Ascot Life are set to
streamline and automate its business operations by investing in an award winning administration
system. Multilingual and accessible from anywhere in the world, Ascot Life has tailored our electronic
administration system to our product range, automating our processes from start to finish.

This competitive advantage has greatly reduced costs whilst increasing efficiencies and levels of service
- giving Ascot Group a significant edge on established competitors who are still using cumbersome out-
of-date systems and processes - rendering them slow to respond to market changes and new
developments in technology.

The uses and benefits of FELIX

FELIX is the first of its kind in the market and should not be confused with a robo investment manager
(which essentially re-balances an investment portfolio).

FELIX uses algorithms and technology in place of a human financial adviser, it offers a convenient and
low cost solution to a client who wants to save their money, but often doesn’t have sufficient wealth
to warrant the attention and interest of a human advisor. As a result, FELIX is a perfect fit for individuals
and families with a lower disposable income in the emerging markets.

The purpose of FELIX is twofold