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An example of what one affiliate partnership could look like

Assuming that 0.1% of users from online companies take out an averagely funded savings plan, Ascot
Life will make USD 7,000 upfront.

Therefore, extrapolating this further, an online company or social influencer with 1,000,000
subscribers / followers may create 1,000 policies producing USD 7,000,000 in profit for Ascot Life.

A company with 10,000,000 users will produce 10,000 policies making USD 70,000,000 in profit for
Ascot Life, and so on; and these figures take account of the initial take on only, and not ongoing
charges.

If a financial advisory firm entered into an agreement with an online company that had 10,000,000
users and 5% requested a free financial review they would be faced with the following obstacles:

1. It would be extremely unlikely that the firm would have the required time and/or the number
of advisers needed to review 500,000 people – without even considering the administration
of the applications.

2. The firm would not necessarily have multilingual advisers to deal with clients and servicing.

3. The majority of financial advisory firms do not have a global network of advisers and therefore
it would be difficult logistically to physically meet with each client.

4. The firm is unlikely to be regulated in each respective country and therefore would not be in a
position to provide the necessary product suitability advice required by product providers to
accept the business in each country.

The above example outlines the reason why the affiliate model has never been implemented in the
wealth management sector, and demonstrates the cumbersome and limited nature of traditional
routes to market as applications are essentially restricted by the number of agents and advisers in the
world.