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2.    Tailoring our message to our audience
                                                                            We  are  geology  major.  Two
                                                                            people  ask  us  how  pearls  are
                                                                            formed. One is our friend; the
                                                                            other  is  our  nine-year-old
                                                                            niece. We answer as follows:




                                                                mmr.umy.ac.id
                       To our    “When any irritant, say a grain of sand, gets inside the oyster’s shell, the
                       friend:   oyster automatically secretes a substance called nacre, which is principally
                                 calcium carbonate and is the same material that lines the oyster’s shell.
                                 The  nacre  accumulates  in  layers  around  the  irritant  core  to  form  the
                                 pearl.”
                       To our    “Imagine you are an oyster on the ocean floor. A grain of sand gets inside
                       niece:    your shell and makes you uncomfortable. So you decide to cover it up. You
                                 cover  it  with  a  material  called  mother-of-pearl.  The  covering  builds  up
                                 around the grain of sand to make a pearl.”


                  3.    Telling a story for maximum impact
                        Suppose we are telling a friend about a funny incident at last week’s football game.
                        We do not begin with the punch line (“Keisha fell out of the stands right onto the
                        field. Here’s how it started …”). Instead, we carefully build up our story, adjusting
                        our words and tone of voice to get the best effect.


                  4. Adapting to listeners’ feedbacks
                        Whenever we talk with someone, we are aware of that person’s verbal, facial, and
                        physical reactions. For example:
                        A friend has asked us to listen while she practices a speech. At the end we tell her,
                        “There’s just one part I really don’t like—the quotation from Professor Xavier.” Our
                        friend looks hurt and says, “That was my favorite part!” So we say, “But if you just
                        worked the quotation in a little differently, it would be wonderful.”
                        Each  day,  in  casual  conversation,  we  do  all  these  things  many  times  without
                        thinking  about  them.  We  have  already  known  these  communication  skills.  And
                        these are among the most important skills we will need for public speaking.
                        The  question  rises  next  is  “How  come  those  skills  above  become  the  most
                        important  skills  needed  in  public  speaking?”  To  make  it  simple,  read  the

                        illustration in the table below.


                                          We are at an open meeting of the school board, we stand up
                      Setting/Problem:  and  deliver  a  thoughtful,  compelling  speech  on  the  necessity
                                          for  keeping  the  special  teacher  since  our  child  has  learning
                                          disability and he needs help from the teacher.



                   4 | Public Speaking
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