Page 83 - Vargo Mari. - Speak Now 4 Student's Book

. Giving evidence to
Studies have showil... ::eeol oe:l:"1:

. Giving examples to
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support opinions

7 Vocabulary

A Write down answers to the questions below on a separate piece of paper.

1. Do you think banner ads and pop-up ads can persuade consumers to buy certain products?

2. Do you ever find yourself humming or singing jingles from TV advertisements?
If yes, which ones?

3. Do you remember any slogans from advertisements? If yes, which ones?

4. How do you decide which brands to buy? List three things that affect your choices.

5. Do you think advertisements influence your buying habits? \7hy or why not?

6. \fhat kinds of things do you think advertisers do to try to manipulate consumers?

B pr4,iffi WSRK Share your answers to the questions above. Give reasons for your answers.

2 Conversatioffi

coz@ A Listen. What does Luiz think of banner ads at the beginning of the conversation? What does he
think of them at the end of the conversation?
Luiz: These banner ads are so annoying. I don't know why advertising companies
create them.
Kim: Actually, I read somewhere that banner ads do influence consumers.
-
Luiz: Really? But I don't even pay attention to them. I only see them for half a
second.
Kim: I know. Me, too. But it's been proven that if you see the same thing many
-
times, it can affect you even if you don't pay attention to it.
Luiz: ls that really true?
Kim: Well, studies have shown that if you keep seeing a
-
banner ad over and over, you develop a positive feeling
about that brand or product. For example, people tend
to remember banner ads and they tend to shop for
those brands.
Luiz: Wow, I didn't realize that advertisements could manipulate
consumers that much.
-
ffi e pAt& WOAK Practice the conversation. Then find the best places to add the sentences below to the
conversation and practice it again.

l. l'll have to pay more attention to them! i 3. l'm sure they don't have any effect on consumers. ;

2. Then I scroll down and they disappear from my screen. +. tt's hard to believe.

76 pair with VOCABULARY WORKSHEET 31