Page 138 - EAA 2nd ed-WithCoverVerso

Language Focus: Delivering a Presentation

When delivering a presentation, whether to colleagues, stakeholders, or prospective customers,

using the right expressions and language functions is crucial for clear and effective
communication. This section introduces some common expressions used in general presentations
(in the form of signposting) and specific phrases tailored for delivering presentations to
prospective customers.

SIGNPOST IN PRESENTATION

Signposting in a business presentation refers to the strategic use of language and visual cues to
guide the audience through the structure and flow of the presentation. It involves clearly indicating
key points, transitions, and sections to help the audience navigate the content effectively.
Signposting serves as a roadmap for the audience, enhancing understanding and retention of the
information presented.

Signposting may include: introduction, content explanation, making transition, showing
contradiction and similarity, giving explanation and argumentation and others.
Introduction:
• “Good morning/afternoon/evening. On behalf of (company, department, etc.), I’d like to
welcome you. My name is … (name) and I am (position)”
• “I am going to give you an overview of....” / “The focus of today’s presentation is ...”
• “The presentation today is divided into three parts. First, I’ll ...., Following that I’ll ...., Finally, I’ll
....”
• “Please don’t hesitate to interrupt me if you have any questions.”

In the middle of presentation
a. Making transition:
• “Well, we’ve looked at .... Now, I’d like to discuss ... “
• “Having discussed .... I’d like to move on to .... “
• “Now, let’s move on to point number 3, where we will be discussing ... “
• “I’d like to expand on ... “
• “Let’s consider this in more detail. “
b. Showing Contradiction:
• “However, it's important to note that...”
• “On the other hand,...”
• “Contrary to popular belief,...”
• “Despite this, it's worth considering that...”
• “In contrast,...”

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English for Executive Administrative Assistant