Page 10 - Good brothers2

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Pestel Analysis

brands, wholesalers being limited to their own supply but designers
theoretically being able to use any brand in the market there is.
Where construction companies install electrification and trunkings as
one of dozens of different steps in constructing an office building as
‘bulk’ work, contractors may work solely on a certain city’s small and
medium-sized businesses’ electrification projects or renovations and
be more concerned about the quality of their work instead of quantity
or cheapest price in order to receive other commissions in the future,
so the motives for using certain brands and materials can be different
to all segments even though all work with the same products in their
own way

It is suggested that the build-up approach is more applicable when
relationship marketing issues are essential to a business resulting
from the fact that details and customer focus are cornerstones for
relationship marketing (ibid). Relationship and image marketing
becomes crucial when some of the target segments do not actually
even purchase the products but just16
Support the actual buyer to choose the case company’s option. In
a case like this with essentially different kinds of target segments
the most effective way is to design different separate offers for each
segment is called differentiated marketing