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Advertising
Strategy & execution:
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Lifestyle: One of the most successful, relevant current strategies—Shows
“how” the product or service will “fit” perfectly into the consumer’s lifestyle
or raise their convenience or quality of life. This format can be associated
with personal appeal, causing the consumer to desire the lifestyle they see
others in the advertisement experiencing, because they have the product
depicted. If a consumer cannot “see” and “feel” the benefit of product/
service to them, the sale will not happen. Lifestyle “shows” the consumer
“how” and creates an aspiration for the offering
Humorous: Aligns directly with the humor appeal to engage a consumer in
of advertisements %30 something that is funny and memorable. More than
utilize humor for greater success
Marketing in all famous Chinese stores such as Taobao, Tmall, JD.com,
Alibaba
