Page 42 - Sterling 2020

Pop Culture

By Order of the Peaky Blinders

by Matt Allen, Introduction by Steven Knight

The first official tie-in book for the blockbuster
series Peaky Blinders—the epic gangster drama
set in the lawless streets of post–World War I
Birmingham—is every bit as dramatic, stylish,
and atmospheric as the show.

eaky Blinders is a binge-worthy hit that never ceases to enter-
Ptain. Produced by Caryn Mandabach Productions, and Tiger
Aspect Productions, and shown on Netflix in the US, it inspires
a cult-like devotion in its viewers—from teenagers emulating the
show’s hairstyles to discerning consumers of quality drama. This
stylish volume invites fans to step onto the set and discover the
real-life inspiration for the series; explore its key themes, char-
acters, and plotlines; and learn more about the actors, creative
teams, and soundtracks that have made it a worldwide phenom-
enon. Containing exclusive imagery, in-depth interviews with the
creators and cast—including Steven Knight, Cillian Murphy, and
Helen McCrory—and an inside look at everything from the dra-
ma’s moody sets to its influential fashions, By Order of the Peaky
Blinders is an essential companion.

MATT ALLEN is an award-winning music and sports journalist
and author whose work has appeared in Q, Mojo, Esquire, GQ, The
Guardian, and The Telegraph, among others. He is also an official
KEY SELLING POINTS
writer for the International Olympic Committee. Previously the
✱ The show’s fifth season premiered in the UK in September features editor at Q, Matt has coauthored several Sunday Times
2019, breaking records for viewership, with a 61% uplift in sports bestsellers. He lives in the UK.
viewers. Season 5 debuted in the US on Netflix in October,
to critical acclaim MARKETING & PUBLICITY
✱ During season 4 in the US, the show had 20 million social ✱ National print and online publicity campaign
media transactions—number nine in the charts of all TV Huge consumer rollout from apparel to video games to
and just below Big Bang Theory ✱
gift to stationery product
✱ Created by Steven Knight, best known for Dirty Pretty Approved batch of images across all 4 seasons featuring
Things and Eastern Promises, with a star-studded cast that ✱
includes Cillian Murphy, Helen McCrory, Tom Hardy, Paul key characters
Anderson, Adrien Brody and Sam Clafin ✱ Trade and consumer advertising

✱ Distributor and brand licensor Endemol Shine Group, and ✱ Social media advertising
producer and brand owner Caryn Mandabach Productions
coordinated a huge consumer rollout in 2019 with every-
thing from apparel to video games to stationery products
to this book
✱ Endemol Shine Group is behind some of the biggest shows
on television, including Black Mirror, MasterChef, and
Big Brother

OCTOBER 2019
ISBN 9781454936060 • $29.95 ($39.95 CAN) • HC • 224 PP (all in color)
7 2/5 × 9 3/5 • CQ 10 • US/Can • Sterling

❚ 40 ❚ Sterling Publishing ❚ Spring 2020