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The KeySmart Customer
Our data shows that there are five main types of people who buy a
“KeySmart” and other KeySmart products. Do any of these people
look like your customers?
The Early Adopter The Gifter
Affluent male or female between 25-54. Female between 25-54. Looks for unique
These tech-enthusiasts love showing off gifts to give loved ones during the holidays,
their new gadgets. birthdays, and father’s day.
The Do-It-Yourselfer The Urban Professional The Traveler
Male between 25-54. Goes by the Male or female between 25-54. Male or female between 25-54.
boyscout motto, "Be Prepared". Looks for lightweight, Loves to travel and looks for
Looks for products that make weatherproof products that compact, lightweight products
him feel like he can complete keep them comfortable as they that pack more function into
any task at hand. commute to work. less space.
4 Retail Insights
