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Traditional forecasting

                                                                            methods have been found
                                                                            lacking, so follow these
                                                                            steps to enhance quality

                                                                            — starting with alignment
                                                                            on the forecast’s purpose.

                                                                            By David A. J. Axson











                                                                                    he last few years have seen
                                                                                    unprecedented risk and
                                                                                    volatility, making the task of
                                                                                    forecasting financial
                                                                           Tperformance fraught with
                                                                            uncertainty. The cumulative impact of
                                                                            COVID-19, global supply chain
                                                                            disruptions, war in Ukraine, and surging
                                                                            inflation has upended traditional
                                                                            methods for developing forecasts.
                                                                            Techniques such as trend analysis,
                                                                            variance to budget, and rolling forecasts
                                                                            have been found lacking at a time when
                                                                            insight into possible future performance
                                                                            has never been more important.
                                                                              No industry or geography has been
                                                                            immune. In June 2022, US Treasury
                                                                            Secretary Janet Yellen admitted she was
                                                                            wrong to forecast that inflation would be
                                                                            a temporary blip. Oil prices surged from
                                                                            $65 to $120 a barrel between December
                                                                            2021 and March 2022. The global rate of
                                                                            inflation more than doubled in the year
                                                                            to March 2022. Inventory levels in many
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