Page 138 - Sharp: The Book For Men SS21

MERCH MONITOR
Our favourite businesses now double as our favourite fashion designers
While we love the rich history and graphic impact of a high-end fashion house label, there’s also something to be said for pledging your allegiance to the local places you shop, drink, and dine. For those who recognize the place you’re showing your pride in, it’s a signal that you have something powerful in com- mon: good taste. For those not yet in the know, it’s an intriguing conversation starter — and perhaps a way to drum up business for your favourite haunts.
CELEBRITY WATCH SPOTTING
Who’s been wearing what and where?
Bar Loic:
E.T. meets pét-nat in the “Take Us Home” t-shirt designed by David Arnold. $35 at shopbrunette.com
Casa Magazine:
An ode to one of our fave NYC mag shops, by Paulina Ho. $30 USD at neighborhood-spot.com
Shorty’s Pizza:
Long live this mascot from Hamilton’s go-to for pepperoni and cheese. $30 at shopoffmenu.com
TOM BRADY
The occasion:
Winning yet another Super Bowl
The watch: IWC Pilot’s Watch Chronograph Top Gun Edition
JAY-Z
The occasion:
Announcing the sale
of Armand de Brignac champagne to LVMH The watch:
Patek Philippe 18K Perpetual Calendar Chronograph
JOE BIDEN
The occasion:
His first day in the White House The watch: Rolex Datejust
Style & Watches
The Endorsement
A watch to last a lifetime
We’ve developed a funny relationship with time over the past few months, having lost almost all conception of long-term planning. As we prepare to finally turn a corner this summer, what better way to celebrate the return of the future than with a watch that comes with a 70-year warranty? Already known for its rugged reputation, Panerai really outdid itself with the Luminor Marina Platinumtech PAM 1116. Made of a special alloy, it’s extra-extra-resistant to wear and scratches — exactly the peace of mind that you need for the many adventures ahead. $39,600
138 BFM / SS21 MANUAL