Page 315 - Volume 2_CHANGES_merged_with links

Obstacles to progress

Distortions

opportunity to add to the number of trained and developed professionals - each and all of
are vital to the country's overall development potential.

And this loss creates a series of further opportunity costs. The smaller the number of

local graduates who have actually acquired the sort of professional skills and standards
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expected within 'zuŋ u countries the harder it is for an under-developed African country
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to carry out the 'conditionalities', the development programmes that 'zuŋ u institutions
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and 'zuŋ u donor countries want.
An under-developed country needs a significant number of professional standard
graduates and the like across all aspects of their civic and commercial sectors. INGO,
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fuelled by the sizeable 'zuŋ u state funding and contracts, have an incredibly important
role to play in facilitating the growth of this necessary resource.

DfID/FCDO and others fail to provide sufficient leadership for this. I have seen
reference in various reports that highlight a worry that when local Africans reach a certain

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level of professional skill, they then emigrate to a 'zuŋ u country in search of higher
incomes.
That should never be a concern. But if it does concern people, then there are plenty of

examples in different countries where people given professional development have to

commit at the outset to remain in-country / undertake several years of in-country
experience. This was one of the fundamental tenets that helped Thailand to transform its

public health system.
***** ***** *****

INGO, Osmosis and the 'power of 10'
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There are a number of terms used in different 'zuŋ u commercial sectors. One used as a
fundamental basis across all marketing relates to the 'power of 10'. Some people use other

terms such as the 'apostles'. It makes no difference. They are referring to the same thing.
The ability for an individual to influence the behaviour of others around them.

Marketing people use this phenomenon to 'sell' the brand value of their products. For

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example, far more 'zuŋ u believe in the technical superiority of German manufactured
motor cars than have actually bought one! Some people at least have been influenced by
something other than by their own personal experience.