Page 45 - 25th Annual Program Book

TM P AA TEAM

Sarah Ayars Ray Scotto
Director of Operations and Marketing Senior Executive
sarah.ayars@targetmkts.com ray.scotto@targetmkts.com
Sarah oversees Association event Ray Scotto has been involved with
management, day-to-day operations, Target Markets since attending the
and manages all marketing activities first Summit in October 2001. He was
supporting membership, meetings, hired as the Executive Director of the
products, and programs. Sarah joined Association in January 2002. Ray was
the Target Markets staff in June 2010. instrumental in the development and
Previously, she was Communications implementation of several Association
Coordinator for Performance Marketing initiatives including the commercial
where she implemented marketing strategies for clients in website, Target Programs, the Program Administrator Best
a wide range of industries. She has a bachelor’s degree in Practice Designation, Target University, and TMPAA Charities.
Advertising/Public Relations from The Pennsylvania State Ray’s management experience was gained in the public sector,
University. serving as the administrator of a child abuse investigation
unit in SE Pennsylvania for 22 years. He has also worked as
Susanne Braconnier an adjunct professor at West Chester University, PA. Ray holds
Director of Accounting Services a Masters Degree in Social Work.
susanne.braconnier@targetmkts.com
Merrie Goodlander
Prior to joining Target Markets, Assistant Director of Marketing
Susanne worked as an underwriting
assistant for the EPLI department of Communications
Rockwood Programs. Previous industry merrie.goodlander@targetmkts.com
experience includes State Farm Merrie is responsible for assisting in
Insurance Fire and Auto Claims, Marine marketing and membership efforts
Midland Bank Commercial Finance for the association. Prior to joining
Division and AIG’s Payroll Marketing TMPAA in 2019, she worked as a
Department. Susanne has been with Target Markets since private consultant specializing in small
January 2002. businesses. Her work has focused on
web design, social media marketing, branding, and eCommerce.
Krista Hardy She holds a bachelor’s degree in Marketing from the Haub
Membership Development Specialist School of Business at Saint Joseph’s University.
krista.hardy@targetmkts.com
Nina DiSabella
Krista’s focus is on membership Marketing Coordinator
development, assisting members
and prospects with the myriad of nina.disabella@targetmkts.com
TMPAA resources. Previously, she Nina is a graduate from Saint Joseph’s
worked in healthcare as a Community University (2023) with a Bachelor
Coordinator with a focus in Hospice of Arts in English and a minor in
and Home Care, building relationships marketing. She joined the TMPAA team
within the community to foster a better in August of 2023 as their Marketing
understanding of what tools and resources are available to Coordinator and works primarily on
people in need. Krista has a Master of Business Administration the association’s digital marketing.
degree from Strayer University.

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