Page 12 - report-making-the-digital-connection
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DNA of Digital Sprinters
Digital Sprinters have Clear Vision of the Future of Retail Store
Laggards Digital Sprinters
65% Retailer has a clear vision of what the 97%
67% store of the future will look like 95%
59% Store managers are aware of organisation's vision 99%
to transform stores to the store of the future
97%
Retailer has a clear idea of where to invest in 94%
new technologies and digital initiatives
Digital Sprinters
Digital Sprinters have Strong Governance Practices
67% Retailer is strongly integrating
64% online and brick & mortar initiatives
90% across both channels
Retailer’s C-level executives
consider in-store digital transformation
a top management priority
Laggards Digital Sprinters
Digital Sprinters Make Better Use of Data
Laggards
84%
69% 67% 55%
35%
Track customer search pattern on our website/app Use online customer data for in-store activities Provide differentiated experiences for different
types of shoppers, like generation X, Y & Z
Digital Sprinters keep their Store Associates Engaged to Enhance Customer Experience
97% 58% 89% 72% Digital Sprinters
Laggards
Training for sales associates to Store associate feedback is
use in-store digital initiatives to taken to improve in-store
customer experience initiatives
help customers in store
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