Page 48 - KZN Top Busines Portfolio 2020/21

DEFY

www.defy.co.za

BELIEVE IN BETTER LIVING Defy has recently included a stylish range of small
domestic appliance which includes a range of
Defy Appliances (Pty) Ltd is southern Africa’s blenders, juicers and coffee makers.
largest manufacturer and distributor of major
domestic appliances. The company markets its The Cooling range has extensive range of No Frost
products under the Defy brand and offers the fridges which offers both Dual Cooling technology
(which basically means there is fan in the fridge for
consumer a full range of kitchen, laundry and small
domestic appliances. greater humidity control – better energy efficiency,
better odour control, fresher food for longer) and a 4
Established in 1905, Defy made its debut by star freezer.
manufacturing the first electric stove in South
Africa. In the last 115 years, the brand has further The premium cooling range offers sophisticated Blue
Light Technology, extending the life of your fresh
entrenched its footprint in South African households
through manufacturing durable goods such as gas produce.
ovens, washing machines, dryers and ovens. This Defy also offers the largest capacity in the market
led to Defy becoming the biggest white goods with a one metre wide range.
manufacturer in the country while presenting the All Defy units offer an Auto Defrost fridge section,
largest product range in South Africa. allows even static units to automatically drain
In 2011 Defy was attained by leading Turkish home any excess liquid through the back. Defy’s well-
appliance group, Arçelik. Having operations in renowned chest freezer range offers a multi-mode
durable consumer goods industry with production, function, allowing you the freedom to convert your
marketing and after-sales services, Arçelik offers unit between a fridge, chiller and freezer.
products and services around the world with its The laundry range boasts Aquafusion™ technology
30,000 employees, 18 different production facilities in its front loaders which maximises washing power
in seven countries.
efficiency ensuring you get the most out of your
Defy operates three factories: detergent. Surf’s up with Defy Aquawave™ drum
technology in both top and front loaders. The
ƒ Jacobs technology aids in more effective washing.
ƒ Ezakheni (Ladysmith)
ƒ East London The company supports its brand position further
through its own sales, warehousing, and distribution
All factories have been accredited in terms of ISO and after sales service functions. All products can
9001-2009. be viewed online at www.defy.co.za or by visiting
Defy’s Cooking Appliance Range is at the heart of its the various dealers countrywide. Sales and service
business, bringing style to the ritual of baking and centres are available countrywide in the major
excitement to the idea of preparing a family feast provinces.
in your home. The Gemini Collection boasts a sleek Covid-19 Response
and sophisticated new design, coupled with Feast
Master capacity, ideal for bulk cooking. Defy’s Defy has garnered international recognition for its role
signature ThermoFan™ Technology allows you to in a groundbreaking project to produce innovative
use both baking trays at the same time, cooking life-saving ventilators. Designed and manufactured
multiple dishes simultaneously without any flavour by South African engineers, it’s the first intensive
or aroma transfer. care quality ventilator to be manufactured in Africa.
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