Page 50 - KZN Top Busines Portfolio 2020/21
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DIGITLAB













                                    www.digitlab.co.za
                                            Innovation
       AN INNOVATIVE AGENCY
                                            Our experience has brought with it an understanding
       Established in 2011, Digitlab set out on a journey   of the complexities involved in  innovating. For
       to ‘help people win’ in digital. The foundation and   innovation to  thrive within your organisation, there
       strength of the business was a diverse team of   needs to be three, equally weighted elements
       creatives, designers, developers, programmers,   present:  creativity,  structure  and  a  collaborative
       strategists, technologists, researchers, and writers   eco-system. We are thought leaders in humancentric
       working together to craft and create beautiful digital   innovation; our CEO, Mike Saunders, authored the
       experiences for their clients. They quickly built up   book Humancentric, which details a framework to
       a reputation as digital experts, working with local   succeed  in  the  fourth  industrial  revolution  through
       and  international  brands  and  businesses,  helping   humancentric innovation. Humancentric innovation
       them win the hearts and minds of their consumers   puts the wants, needs and interactions of human
       through captivating digital experiences.     stakeholders at the forefront of innovation.
       Adept in helping start-ups build products and   Our Humancentric Innovation Approach encompasses:
       solutions for the future, Digitlab has brought to     ƒ Problem extraction from the business
       life some powerful entrepreneurial journeys. They     ƒ Employee knowledge capital through idea
       have spearheaded the mobile innovation agenda      tracking platforms
       for KPMG, Growthpoint Properties, Hulett Sugar     ƒ External crowdsourced knowledge capital through
       and many other organisations. On the marketing      innovation challenges
       front, Digitlab have managed some of South Africa’s
       biggest brands including Beiersdorf, Alexander        ƒ Community building around the challenges your
                                              business faces
       Forbes, Nedbank and The City Lodge Hotel Group,
       to name a few.                          ƒ Idea validation on culture, commerce, and
                                               consumer readiness
       In  short,  Digitlab  built  a  reputation  for  partnering     ƒ Prototyping and internal testing
       with both new and established brands, journeying
       with them through the process of finding an     ƒ External testing and reviews
       innovative business idea, developing it and then     ƒ Product launch
       sharing it with the people who want to use it.     ƒ Market acquisition and development
















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