Page 31 - KZN Top Business Portfolio-eBook 2022
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These include: Sponsorship activation
Brand activations
Tour Durban Cycle Race
Ironman 70.3 Online entry systems
Registration solutions
94.7 Cycle Challenge
Cape Town Cycle Tour Design and supply of branded collateral
5FM Energade Tri-Series Storage and return of branded items
East Coast Radio/Discovery Big Walk Stand design and supply
Amashova Cycle Race Expo activations
Comrades Marathon Personalised race support crew
Spar Ladies Race Shop
Challenge Cape Town
B-Active recently launched the race apparel (and
Professional Approach other) brand I AM ACTIVE which is an extension of
its passion for events and adds another dimension to
The sporting events market is dynamic and constant
change and rapid growth offers great opportunities. the business.
But it also demands ongoing innovation and product www.iamactive.co.za
redesign to stay ahead. B-Active believes their success
is based on the right mix of tradition and new ideas. Part of the Community
B-Active Sports has a strong community spirit and
As Damian Bradley points out, “Because our work is aligns with local charities and schools for their events,
fused with our passion, we can’t help but really enjoy usually looking to support local school trusts and
what we do. This passion for our industry shows in Rotary charities, but the company has a particular
our attention to detail in planning for each and every loyalty to CHOC, the Childhood Cancer Foundation,
event. Being an athlete, I know what competitors look and have supported them frequently over the years.
for in an event and what they need pre, during and post
events. This insight assists us with our event planning “We look forward to bringing your brand to life or
and decisions, to give our competitors what they need giving you an outstanding experience at one of our
and when they need it.” events,” says Bradley.
For B-Active Events, a professional approach to sports
management is essential to their success. This drives
all facets of the business, from delivering seamless,
well-managed events, to valuable brand exposure for
sponsors, and even legal compliance, as all sporting
events must comply with the new Sports Safety Act.
The development of new events and growth of
existing events are key objectives for the business,
and demand effective marketing. Growth, however,
adds complexity, and first-rate logistical planning
and execution are therefore essential to the
company’s success. Participant experience is critical
to the sustainability of each event – and the growth of
B-Active Sports – so a well-run event is not negotiable.
This a core competence for B-Active Events, with
significant experience across various sporting codes.
Delivering Branding Opportunities
B-Active Events also supports clients with strategic
planning for branding opportunities and promotional
requirements. The company has grown to including
event branding teams and supplying and managing
corporate branding materials on behalf of their clients.
Services include:
Event concept and origination
Event management
Event logistics
Branding management The TinMan Series
www.bactive.com 29
