Page 36 - KZN Top Business Portfolio-eBook 2022

BELL EQUIPMENT LIMITED

VISION
Bell Equipment’s vision is to be the global ADT specialist
and a leader in the heavy equipment and industrial
goods sector, developing and supplying leading,
quality brands into the construction, mining, forestry,
agriculture and industrial sectors in a number of chosen
markets.
KEY PERSONNEL
Non-executive Chairman: Gary Bell
Non-executive Chairman: Group CEO:
Gary Bell Leon Goosen Group Chief Executive: Leon Goosen
Group Finance Director: Karen van Haght
Full Name of Company: Bell Equipment Limited Chief Strategy Officer: Avishkar Goordeen
Business Units: Bell Mining & Construction and Bell Group Company Secretary: Diana Mcilrath
Forestry & Agriculture CONTACT DETAILS
Nature of Business Manufacturing HEAD OFFICE
Products: A wide range of heavy equipment for the Physical Address: 13 – 19 Carbonode Cell Road, Alton,
construction, mining, quarrying, and the sugar & forestry
industries globally. Richards Bay, 3900
Postal Address: Private Bag X20046, Empangeni, 3880,
Date established: 1954 South Africa
No of Employees: 1165 Tel: +27 (0)35 907 9111
Auditors: Deloitte & Touche E-mail: Gillian.Readman@bellequipment.com
B-BBEE Status: Level 3 Website: www.bellequipment.com

A PASSION FOR INNOVATION
With secure roots in KwaZulu-Natal, Bell Equipment is
today recognised globally as a company that designs,
manufactures, distributes, exports and supports a wide
range of earthmoving and material handling equipment
into various industries around the world.
The company was established by Irvine Bell in 1954 as
a small engineering and agricultural repair business on
the KZN North Coast. Irvine had a passion for innovation
and manufactured various inventions, including a self-
loading sugar cane trailer and an overhead transfer
crane for local farmers. It was the development of a
tri-wheeled cane loader a few years later, however,
that revolutionised the sugar industry and irrevocably
changed the company’s trajectory.
Sugar farmers of that time employed a sizeable labour
force to manually cut, stack and load cane for transport
to the mills. A few rudimentary cane loading machines
had appeared on the scene, but Irvine designed a whole
new class of machine that was simple to operate and
highly manoeuvrable. Using hydrostatic technology

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