Page 37 - KZN Top Business Portfolio-eBook 2022

and able to control each of the large drive wheels Tracked Carriers that were originally designed for North
independently, the Bell Tri-wheeler could turn instantly America and provide a durable short haul solution
on its own axis and had enough power to lift and stack for construction sites with soft underfoot conditions
sugar cane infield or load a trailer. that require low ground pressure machines, either for
environmental or traction reasons.
The Bell Tri-wheeler, now in the F-series generation, is
still in production and used extensively in sugar farming Bell Forestry & Agriculture
and forestry. Many older models remain in operation, The cornerstone of Bell in its formative years, the
which speaks volumes about the build quality and company sees long term value in strengthening and
longevity of Bell machines. growing its Bell Forestry and Agriculture business
Global ADT specialist unit. The well-established Tri-wheeler, Haulage Tractor
The early 1980s saw the arrival of Articulated Dump and Timber Truck have evolved to keep abreast of
technology advances to offer improvements in safety,
Trucks (ADTs) imported from Europe. Although effective
and versatile, Bell saw room for improvement and comfort and productivity. The company has also
introduced new products, such as the Skogger, FASTfell,
fine-tuned their design to better cope with the harsh Log Pro, Cane Pro and UltEco Slew Loader, to provide
operating conditions common in Africa.
niche mechanised solutions.
Today, through a passion for innovation and Within South Africa Bell distributes the JCB Agriculture
continuous improvement, the company is recognised range alongside the Bell forestry and Agricultural
as a global ADT specialist and manufacturer with range providing a customised range of equipment that
the largest and most advanced range in the world. appeals to the broader farming community.
The current E-series generation ranges from 18
to 50t suited to construction, infrastructure, bulk Bell Equipment Sales South Africa
earthworks, mining and quarrying. Bell is also In South Africa Bell is a full range materials handling
influencing global ADT trends with its 4x4 ADT range, distributor and an equipment supplier of choice
led by the ground-breaking 60-ton 4x4 crossover thanks to strategic partnerships with global
concept, the B60E, which targets high production manufacturers such as JCB, Finlay and Kobelco. This
operations where poor underfoot conditions limit the enables Bell to complement its own mining and
suitability of rigid dump trucks. construction range with diverse equipment including
wheel loaders, excavators, motor graders, backhoe
As a technological innovation leader, Bell has pioneered
several features geared at improving productivity loaders, telehandlers, skid steers, forklifts, compaction
and safety while delivering the lowest cost per tonne machinery and a material processing product line.
of material moved. In addition, Bell Equipment’s Distribution and support take place through Bell
proprietary fleet monitoring system, Fleetm@tic®, Equipment’s own network of 22 Customer Service
enables customers to manage their fleet according to Centres strategically located throughout the country.
their operating environments.
Our Bell culture
As an Original Equipment Manufacturer (OEM), Bell has Bell Equipment employs locally and is an integral part
two distinct business units, Bell Mining & Construction of the communities in which it operates. Listed on
and Bell Forestry & Agriculture, each providing a the Johannesburg Stock Exchange, the group takes
dedicated focus in terms of both product development its responsibilities as a corporate citizen seriously
and support. and purchases from local supplies wherever possible
Bell Mining & Construction and invests in meaningful outreach opportunities
with a particular focus on education, training and
Bell Articulated Dump Trucks are at the core of the
company’s mining and construction business, which development, both internally and externally.
is complemented by the Bell Versatruck programme, The strength of the Bell brand lies in the strong family
which offers niche custom equipment, such as water values of integrity, honesty, accountability, and respect
tankers, hooklifts, flat decks and fire trucks, based on that are the foundation of the business. Customers are
the proven Bell ADT chassis. valued as part of the extended Bell family, creating a
unique and healthy working environment.
With a focus on meeting the future needs of underground
mining, the company has the Bell Rockscaler, based on Our motto ‘Strong Reliable Machines, Strong
the Bell Tri-wheeler, and underground dump trucks that Reliable Support’ represents our customer-devoted
have an autonomous ready platform and are equipped beliefs, ideals and ethical stance throughout our
with the same industry-leading safety features and manufacturing, distribution and support network that
production advantages found in our surface ADTs. provides technical backup and advice to our customers
The newest addition is the highly customisable Bell around the globe for our world class products.

www.bellequipment.com 35