Page 117 - KZN Top Business Portfolio 2021/22- eBook

there was strong vision of growth as he opened a
A LIFESTYLE CHOICE
new state-of-the-art, world-class dealership in Edwin
The Supertech Group is a multi-award-winning Swales, regarded as a benchmark for BMW dealerships
BMW dealership group that originated in the motor in the country. In 2015, Supertech purchased the BMW
industry and has now moved towards creating a dealership in Newcastle, making it a group. Three years
unique and memorable lifestyle, understanding the later, the Group had acquired six vehicle dealerships,
very intricacies of a luxury experience. as well as a bike dealership.
The Supertech Group is a world-class, luxury brand The Group opened the doors of its brand-new BMW
with the backdrop of sheer driving pleasure, it’s not Pinetown dealership in December 2018. The new
just a BMW at a Supertech Dealership, its dealing with dealership is situated off the M13, between Pinetown
a Group that prides itself on exceptional customer and Kloof, bringing about the latest in technology,
services and experiences. innovation, and design.
The group boasts six BMW dealerships as well as the Every dealership has various departments, catering
Motorrad (BMW motorbikes) and MINI brands and to customer needs. These include new and approved
three multi-brand approved repair centres and over used vehicle sales, finance and insurance, service,
450 employees. parts and accessories, an approved panel shop (in
Durban, Pietermaritzburg, and Newcastle) and admin-
Besides the luxury line up of BMWs that countless
customers are accustomed to at a Supertech dealer- istration. The state-of-the-art service departments
ship, the experience of purchasing or servicing a BMW at all dealerships will provide a service booking
is much more special. This experience ranges from within 48 hours and provides a 24-hour tow-in
pampering at the Kemayu Express Spas, feasting service for breakdowns.
on gourmet meals prepared by internationally The employees are considered the Supertech Group’s
experienced chefs, to sipping on a uniquely blended greatest assets in the ongoing commitment to world-
coffee while enjoying an à la carte culinary service. class customer service. Management firmly believes
For those clients who love golf, Supertech has an that the staff must be happy in order to make the
incredible Supertech Golf Association, which provides customers happy.
a chance to play with professionals and have access Trained by leaders in the hospitality industry, as
to several of the top ranges in your area.
well as the motor industry, every staff member that
The Digital Space interacts with a customer is able to give the best
The Supertech Group has taken on the digital world service and experience.
with visually striking platforms such as their website, The customer journey in every Supertech dealership is
where visitors get to experience the full complement that of excellence, luxury, innovation, and profession-
of what the Supertech Group has to offer. Not only alism. The difference between other dealerships and
will you find wonderful portals to build your new Supertech, is the fully-fledged concierge programme.
BMW, look at the range of used vehicles, but you Effective communication is a key feature of customer
will also be taken on a journey through the exclusive relationship management and customer satisfaction.
facilities – a tour of every dealership. There is a From the moment a customer contacts the dealership,
front row seat to an array of videos produced by the to the delivery of the vehicle, through to the
Supertech media team. aftersales service, the customer is kept informed of
all processes and options available. This ensures that
Exceptional Customer Experience all customers’ needs are known, and all requirements
Since its beginnings, the Supertech Group’s exceptional are met, as well as ensuring that any challenges may
customer experience and world-class service has be handled timeously.
developed into a formidable household name brand.
Headed by Shabir Tayob and his son Mohammed Ubaid The Future Plans
Tayob, Supertech is an established family run, privately The future is challenging, yet undeniably exciting,
owned business. At the helm of the Group, is Shabir and Supertech believes that there is no end to
Tayob, the chairman, who stepped into the BMW scene researching ways to provide superior quality service
in 2007. and customer experience.
Shabir, who has always been passionate about BMW The Supertech Group invites you to come and
said that he got into the business of BMW due to an experience sheer joy at any of its range of world-class
opportunity that was presented to him. At the outset dealerships.

www.supertechgroup.co.za 115