Page 30 - KZN Top Business Portfolio 2021/22- eBook

B-ACTIVE SPORTS
MARKETING

VISION
To build interesting and beneficial sporting events
around South Africa for the general public to
participate in.
MISSION
To create unique and quality events for the public of
South Africa.
KEY PERSONNEL
CEO:
Damian Bradley CEO: Damian Bradley
Full Name of Company: B-Active Sports Marketing CONTACT DETAILS
Nature of Business: Sports Marketing Head Office
Services/Products: Event & Sponsorship Management Physical Address: 8 Sandy Lane, Everton, Kloof, 3640
Date Established: 1/11/2004 Tel: +27 (0)67 198 6737
Customer Base: General public E-mail: info@bactive.com
Bankers: FNB Website: www.bactive.com

DYNAMIC, CONSTANT CHANGE AND
RAPID GROWTH
“Winning isn’t everything, but wanting to win is”
- Vince Lombardi.
B-Active Sports is the name behind many popular
sporting events across South Africa and this sports
management company is a formidable player in the
sports industry in South Africa.
From relatively modest beginnings, the company
has grown dramatically. Founded in 2004 by Damian
Bradley, the first B-Active Sports event was the 2005
Belgotex Cycle Race in Pietermaritzburg.
B-Active Sports now owns and manages several
national public sporting events, including the Ultra Tri
Series, the Freedom Race, Pondo Pedal & Pondo Run
Stage Race, the Tinman Series and the Quest South
Africa Series. B-Active works with major corporate
sponsors and local municipal departments to stage
these events.
The company has been actively involved in almost
every major public sporting event in South Africa,
with an enviable list of premier sporting events across
a wide range of sporting codes, where they manage
sponsorship contracts and logistics for specific areas
of the events.

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