Page 31 - KZN Top Business Portfolio 2021/22- eBook
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These include: Event logistics
Ironman 70.3 Branding management
94.7 Cycle Challenge Sponsorship activation
Cape Town Cycle Tour Brand activations
5FM Energade Tri-Series Online entry systems
East Coast Radio/Discovery Big Walk Registration solutions
Amashova Cycle Race Design and supply of branded collateral
Comrades Marathon Storage and return of branded items
Spar Ladies Race Stand design and supply
Challenge Cape Town Expo activations
Personalised race support crew
Professional Approach
The sporting events market is dynamic and constant Shop
change and rapid growth offers great opportunities. B-Active recently launched the race apparel (and
But it also demands ongoing innovation and product other) brand I AM ACTIVE during lockdown which
redesign to stay ahead. B-Active believes their success is an extension of its passion for events and adds
is based on the right mix of tradition and new ideas. another dimension to the business.
As Damian Bradley points out, “Because our work is www.iamactive.co.za
fused with our passion, we can’t help but really enjoy Part of the Community
what we do. This passion for our industry shows in
our attention to detail in planning for each and every B-Active Sports has a strong community spirit and
event. Being an athlete, I know what competitors look aligns with local charities and schools for their events,
for in an event and what they need pre, during and usually looking to support local school trusts and
post events. This insight assists us with our event Rotary charities, but the company has a particular
planning and decisions, to give our competitors what loyalty to CHOC, the Childhood Cancer Foundation,
they need and when they need it.” and have supported them frequently over the years.
For B-Active Sports, a professional approach to We look forward to bringing your brand to life or
sports management is essential to their success. giving you an outstanding experience at one of
This drives all facets of the business, from delivering our events.
seamless, well-managed events, to valuable brand
exposure for sponsors, and even legal compliance, as
all sporting events must comply with the new Sports
Safety Act.
The development of new events and growth of
existing events are key objectives for the business,
and demand effective marketing. Growth, however,
adds complexity, and first-rate logistical planning
and execution are therefore essential to the
company’s success. Participant experience is critical
to the sustainability of each event – and the growth
of B-Active Sports – so a well-run event is not
negotiable. This a core competence for B-Active
Sports, with significant experience across various
sporting codes.
Delivering Branding Opportunities
B-Active Sports also supports clients with strategic
planning for branding opportunities and promotional
requirements. The company has grown to including
event branding teams and supplying and managing
corporate branding materials on behalf of their clients.
Services include:
Event concept and origination
Event management
www.bactive.com 29
