Page 48 - KZN Top Business Portfolio 2025 V1-EBOOK

BELL EQUIPMENT

B-BBEE Status: Level 3
VISION
Bell Equipment’s vision is to be the global ADT and
Grader specialist and a leader in the heavy equipment
and industrial goods sector, developing and supplying
leading, quality brands into the construction, mining,
forestry, agriculture and industrial sectors in a number
of chosen markets.
Non-executive Chairman: Group Chief Executive: KEY PERSONNEL
Gary Bell Ashley Bell Non-executive Chairman: Gary Bell
Group Chief Executive: Ashley Bell
Full Name of Company: Bell Equipment Limited Group Finance Director: Karen van Haght
Business Units: Bell Mining & Construction, Bell Forestry Chief Strategy Officer: Avishkar Goordeen
& Agriculture, Bell Equipment Sales South Africa, Bell Group Company Secretary: Diana Mcilrath
Heavy Industries CONTACT DETAILS
Nature of Business: Manufacturing, export, distribution HEAD OFFICE
and support
Products: A wide range of heavy equipment for Physical Address: 13 – 19 Carbonode Cell Road, Alton,
Richards Bay, 3900
the construction, mining, quarrying, forestry, and Postal Address: Private Bag X20046, Empangeni, 3880,
agriculture industries globally. South Africa
Date Established: 1954 Tel: +27 (0)35 907 9111
No. of Employees: Over 3 500 E-mail: Stephen.McNeill@bellequipment.com
Auditors: Deloitte & Touche Website: www.bellequipment.com

SEVEN DECADES OF LOCAL crane for local farmers. His development of a tri-
MANUFACTURING AND INNOVATION wheeled cane loader in the 1960s revolutionised
the sugar industry and irrevocably changed the
With headquarters and a South African factory based company’s trajectory.
in Richards Bay, KwaZulu-Natal, Bell Equipment is a The cornerstone of Bell in its formative years, the
proudly local original equipment manufacturer (OEM) company sees long-term value in strengthening
with a truly global footprint gained largely through and growing its Bell Forestry & Agriculture
the market acceptance of its core product, the Bell business unit. The well-established Tri-wheeler,
Articulated Dump Truck (ADT). The 2025 introduction Haulage Tractor and Timber Truck have evolved
of the Bell Motor Grader positions the company to to keep abreast of technology advances to offer
evolve into a broader ‘yellow metal’ manufacturer. improvements in safety, comfort, and productivity.
Forestry & Agriculture Many older models remain in operation, which
speaks volumes about the build quality and
While Bell is well established in mining and
construction, it has its roots in sugarcane farming longevity of Bell machines.
and forestry. The company’s namesake, Irvine Bell, New products introduced by Bell to provide niche
first established the company in 1954 as a small mechanised solutions include the Skogger, Log Pro,
engineering and agricultural repair business in Cane Pro and UltECO Slew Loader. And, within South
nearby Empangeni. His ability to listen to customers’ Africa, Bell distributes the JCB Agriculture range
needs and his passion for innovation saw him alongside the Bell Forestry and Agricultural range
manufacture various inventions, including a self- providing a customised range of equipment that
loading sugar cane trailer and an overhead transfer appeals to the broader farming community.

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