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Mining & Construction opportunities, lighter construction and agricultural
When the first ADTs were imported from Europe in applications.
the early 1980s, although effective and versatile, Bell Equipment Sales South Africa
Bell saw room for improvement and fine-tuned In South Africa, Bell owns its dealer network
their design to better cope with the harsh operating which, thanks to strategic partnerships with global
conditions common in Africa.
manufacturers such as JCB, Finlay and Kobelco, is a full
Today, the company is recognised as a global ADT range materials handling distributor and an equipment
specialist and manufacturer with the largest and supplier. This enables Bell to complement its own
most advanced range in the world. The current mining and construction range with diverse equipment
E-series includes trucks from 18 to 50t to provide including wheel loaders, excavators, backhoe loaders,
solutions for construction, infrastructure, bulk telehandlers, skid steers, forklifts, compaction
earthworks, mining, and quarrying, along with a machinery and a material processing product line.
niche 4x4 ADT range, led by the ground-breaking 60- Distribution and support take place through Bell
ton 4x4 crossover concept, the B60E, for operations Equipment’s network of 22 Customer Service Centres
not requiring the same off-road ability as a 6x6 ADT strategically located throughout the country.
but wanting to retain its all-weather suitability. The Bell Culture
The Bell Versatruck programme complements the The strength of the Bell brand lies in the strong
ADT range with niche custom equipment, such as family values of integrity, honesty, accountability,
water tankers, hooklifts, flat decks and fire trucks and respect that are the foundation of the business.
based on the proven Bell ADT chassis. Customers are valued as part of the extended Bell
family, creating a unique and healthy working
As a technological innovation leader, Bell has environment.
pioneered several features geared at improving
productivity and safety, including its fleet The motto ‘Strong Reliable Machines, Strong Reliable
monitoring system, Fleetm@tic® that enables Support’ represents Bell’s customer-devoted beliefs,
customers to manage their fleet. Choosing to be ideals and ethical stance throughout its manufacturing,
technology agnostic, the E-series range has an distribution and support network that provides
advanced platform ready to integrate with third technical backup and advice to customers around the
party proximity detection (PDS), collision avoidance globe for the company’s world-class products.
(CAS), and autonomous software.
Newer additions to the Mining & Construction
range include Bell Tracked Carriers, which are highly
customisable and provide a durable short-haul
solution for construction sites with soft underfoot
conditions that require low ground pressure machines
either for environmental or traction reasons.
Production commenced in Q3 of 2025 of the Bell
Motor Grader range, the company’s next major
export product. The ADT is recognised as a market
leader in innovation, performance, and durability,
and the same core values have been designed into
the Motor Grader, which has a South African local
content of about 70%, with over 1 000 local suppliers
feeding into the factory daily.
The range has three base models, each available
in either a 4WD or 6WD configuration. The G140 is
well suited to maintenance and light to medium
construction tasks. The G160 is designed for heavy
construction applications, and the G200 for bulk
earthworks and the mining industry. Bell has started
production with the G140 Eco – the base spec unit
for the G140 – which is well suited to public sector

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