Page 77 - KZN Top Business Portfolio 2025 V1-EBOOK

The other flagship show making big waves in KZN is
The Drive Show hosted by Stacey and J Sbu.
The station also offers the widest variety of hit music
in the province. Not only does ECR keep listeners
entertained via conventional means, but the station
also offers unrivalled, innovative multi-media
solutions. As an evolving media brand, ecr.co.za
delivers on average over 575 000 unique browsers and
over 1.5 million page views per month, making it one
of the top three radio station websites in South Africa.
In one week, the station reaches 3.9 million people on
Facebook and boasts 430 000 post engagements and
400 000 video views.
The station’s ongoing research keeps East Coast Radio Some of the recipients from 2023’s Big Favour Season Of Sharing
highly relevant and part of the ethos of KwaZulu- initiative where 165,848 meals were served.
Natal. ECR is rooted in the social fabric of KZN, hosting
some of the province’s biggest events.
East Coast Big Walk The family-friendly event attracted
20 000 participants to Durban’s promenade.
This thread of social and community cohesion carries
through at East Coast Radio’s Summer Body Bootcamp.
The station brings together people who have a love
for fitness and the outdoors. The Bootcamp, which
sees over 300 fitness enthusiasts participating in a live
two-hour workout session with experienced trainers,
is an amalgamation of celebrating every body type,
KZN’s beautiful weather and NO.1 Hit Music.
Likewise, the East Coast Radio Business Breakfast has O Over 20,000 participants marked two decades of the East Coast t
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become a key event on the annual KZN corporate R Radio Big Walk 2023. 3 .
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calendar. The station plays host to the country’s top
forward thinkers, thought leaders and strategists.
East Coast Radio goes beyond radio, each year the
station galvanises hundreds of thousands of listeners
to care for the less fortunate through their CSI
initiatives.
Award-winning on-air programming such as The
Big Favour and the station’s key social upliftment
initiative, Season of Sharing all plug into parent
company, Kagiso Media’s “building communities for
good” ethos.
Powered by creativity, East Coast Radio provides
world-class innovation. A prime example would be
prime example would be African Story Magic with
the legendary Gcina Mhlophe. A proud collaboration
between Mhlophe and East Coast Radio. Gcina shares
many of the tales you grew up with plus new stories
– to keep the magic of African storytelling alive for
new generations.
Sourcing new talent and developing existing talent,
crafting, and supporting an in-house culture of
excellence and being at the forefront of innovation Gcina Mhlophe’s award winning African Story Magic forms part of the
have all contributed to East Coast Radio’s success. exclusive bespoke podcasts in partnership with East Coast Radio.
www.ecr.co.za 75