Page 13 - KZN Top Business Woman 2025 - eBook

Janice Chetty

Owner of Dynamic Outlook and Founder of a new beginning. “I took my Provident Fund and The journey has not been without challenges. “When
Billing for Doctors unemployment money and started my recruitment you start a business from scratch, there will always be
agency from my bedroom. People told me I was crazy,” negativity around you,” Janice reflects. “But I learned that
she admits. “But I told myself, I’m going to do this.” if you believe in yourself, you can prove people wrong.”
anice Chetty has always been driven by
J a sense of purpose and a belief in the Armed with a notebook full of numbers, she began cold Her persistence extends to her newest venture, Billing
power of self-determination. “When I was calling companies and sending emails. Within a year, for Doctors, a medical billing company she founded
six years old, I was playing Monopoly outside, throwing Dynamic Outlook had grown into a respected name last year. “It’s a different industry, and getting clients is
the money in the air, and saying, ‘I’m going to be my in logistics and manufacturing recruitment, winning harder. It took me a full year to sign my first client, but
own boss,’” she laughs. “My dad still has that video. That over national clients. “When I first started calling big now I have six. The key is consistency and persistence.”
dream never left me.” companies, I had to prove myself, I would say, give me
one chance, let me place one person, and you’ll see what Janice believes that if you don’t believe in yourself,
Today, Janice is the owner of Dynamic Outlook, a
I can do. And it worked.” nobody else will. She says firmly, “When you walk into a
training and recruitment agency, and the founder of
room, people can sense if you doubt yourself. Confidence
Billing for Doctors, a medical billing company. She also Her story caught the attention of the media. “In 2022, opens doors.”
runs Miriam’s Mission, a non-profit organisation founded I appeared in the press for the first time,” she says
in memory of her grandmother, which focuses on proudly. “A public relations consultant promoted my As a woman in business, she acknowledges that gender
empowering young people through skills development. journey, and soon after, I was invited to be a judge at biases still exist. “Sometimes men don’t take you
the Women of Substance Awards. I couldn’t believe it, I seriously,” she notes. “But women work just as hard and
Her journey has been shaped by a passion for helping thought I’d be nominated, not judging!”
others. “I have always believed that if you have a skill, you achieve just as much. I’ve learned to stand firm and show
that capability is not defined by gender.”
must share it,” Janice says. “I’m an accountant by trade In November 2023, Janice graced the cover of Get It
and a qualified teacher. Those two qualifications have Umhlanga Ballito magazine. “That was another proud Her advice to other women is simple. “Have a vision
allowed me to merge my love for numbers with my love moment,” she says. “It showed me that people were board,” she urges. “I’m big on manifestation. If you
for teaching.” recognising the hard work and purpose behind what I do.” can see it in your mind, you can hold it in your hand.
Consistency, vision, and belief will take you where you
That passion led to the creation of her Futurepreneur A LIFE OF PURPOSE AND PERSEVERANCE
programme, which equips children with basic business need to go.”
and entrepreneurship skills. “When I was studying my For Janice, success is not measured by profit alone. “My
purpose is to serve,” she says. “Even as a leader, I believe FINDING BALANCE AND STRENGTH
postgraduate teaching qualification, my research showed
in serving my team. A good leader uplifts others.”
there was a major gap in practical skills for young people,” Despite managing multiple businesses and a non-profit,
she explains. “If you teach a child entrepreneurship, Through Miriam’s Mission, she has used her business Janice prioritises balance and well-being. “Last year, I
they can start a business, hire others, and that creates network to make a tangible difference in her community. started an exercise journey,” she says. “I hired a personal
employment. It helps grow the economy.” “One of my clients manufactures school shoes, and I got trainer, joined a gym, and changed my lifestyle. Now I
them to donate hundreds of pairs to underprivileged train four times a week and plan to enter the High Rocks
The programme caters to different age groups, teaching Challenge next year.” Beyond the gym, she finds peace in
older students how to work with budgets and cash flow, schools,” she explains. “I would also go to schools nature. “The beach is my happy place,” she says. “Walking
while introducing younger learners to business concepts in Phoenix to teach basic computer skills and get my
clients to donate old computers and stationery.” along the promenade clears my mind. That’s where I find
through interactive games. “I wanted it to be fun and my balance.”
engaging,” she adds. “It’s not just about teaching numbers. Her personal brand, Lady of Purpose, was born out of
It’s about planting seeds of confidence and possibility.” this balance between business and giving back. She Through it all, Janice remains grounded. “Everything I
admits with a smile, “Before I got retrenched, I used to do, business, teaching, community work, all ties back to
FROM REDUNDANCY TO REINVENTION
tell my colleagues, I’ll be a lady of leisure with a purpose. one thing: purpose,” she says. “My journey has taught me
Janice’s entrepreneurial story began in 2021. When But after Covid, I realised life is about using what God that success is not just about what you achieve, but how
Covid hit, Janice was retrenched, which she saw as has blessed you with to serve others.” you use those achievements to uplift others.”

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