Page 15 - KZN Top Business Woman 2025 - eBook
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Carla da Silva Caires








          Head of Client Relations and                    Carla’s career is marked by bold choices and a strong  positive mindset. I still get up and go to gym every
          Business Development at Insite Towers           desire to effect real change. Formerly a human resources  morning despite what the inside of my body is doing.
                                                          director, she initially worked with Insite Towers while  It’s crazy what a positive mind can do.”
                                                          recruiting for the start-up. “They didn’t want someone
                    arla da Silva Caires is the head of client   already in the industry, and they wanted a woman   INSPIRING THE NEXT GENERATION
          C         relations and business development at   because it’s a very male-dominated field,” she recalls.  Looking ahead, Carla’s ambitions remain deeply rooted

                    Insite Towers, a leading national telecom-
                                                                                                           in impact. “My goal is to continue expanding the
          munications infrastructure developer and owner. In this  After reviewing the job description, Carla had a moment
          role, she plays a pivotal part in expanding the company’s  of  clarity.  “Everything  they  were  describing  sounded   network, ensuring more people have access to the
          footprint by driving improved connectivity across  like something I wanted to be involved in. I got home,   digital world. Financial growth is one reason, but I’m
          KwaZulu-Natal.                                  thought about it, and came back saying, ‘What would   also passionate about encouraging women to enter the
                                                          you think about me being in the role?’. The shareholders   telecommunications industry. I’ve noticed more and
          Carla is a woman deeply driven by purpose. Reflecting                                            more women being employed in the space after me
                                                          said they were actually waiting for me to say that.”
          on  what  drew  her to  the  company,  she  shares,  “The                                        and that shows the difference I’ve made.”
          biggest thing that really drew me to the job was the  Since stepping into the role, Carla has made a significant   Her message to young women is clear and empowering:
          fact that we focused mainly on underserved areas. The  impact over the past six years. She has helped shift   “Don’t be scared. Whether it’s telecommunications,
          thought of making people that never had access to the   perceptions in an industry where women remain   construction, or being a pilot, if it’s male-dominated,
          digital world able to do online training, education, and   underrepresented. “When I walk into a meeting, you   so what? We, as women, don’t give each other enough
          hopefully become more financially stable – that’s quite   can see people’s eyes go, ‘Oh my gosh, a woman.’ But   grace for what we’re capable of.”
          an achievement.”                                it’s becoming the norm, and it’s empowering to see so
                                                          many more women being employed in the industry.”  She continues, “My biggest advice to young women
          Her passion lies in connecting the unconnected, especially                                       is to believe in their ability to succeed at anything
          in rural and mountainous regions. “We really do focus on  OVERCOMING HURDLES AND DRIVING         they set their minds to. The opportunities are there;
          the rural areas, and that’s really my main focus,” she says.  PROGRESS
                                                                                                           you have so much to offer the world. I love sharing
          “Going out into the mountains and seeing people who
                                                          Carla’s work comes with its share of challenges –  my story to show that success is not just a possibility,
          don’t even know about smartphones now being able to   particularly around the complex site permitting  it’s a reality. We need to nurture our young ambitious
          connect with each other – that’s powerful.”     process. “Permitting for sites can take over a year to get  and  confident  young  ladies  to  stand  together  and
                                                          approval,” she  explains. “I’ve managed  to  identify  and  become future leaders in our country. There are no
          Carla counts among her proudest achievements the role
          she has played in enabling online education and digital   unblock the bottlenecks in each region, but it’s certainly  limits to what us women can do together. I believe
          access for communities that were previously excluded.   been a challenge.”                       in empowering women to not be scared to take on
                                                                                                           roles in male-dominated spaces; we are stronger than
          “I love that I’ve been a key part in bridging the digital   Despite the difficulties, her efforts have delivered
          divide in rural communities,” she reflects. “It’s a privilege   measurable results. “Over the years we’ve streamlined   we think.”
          to help people stay in touch with distant family or access   the process massively; we’ve reduced delays by 20%   BALANCING PURPOSE AND PARENTHOOD
          opportunities they never thought possible.”     over the last two years, which is quite an achievement.”
                                                                                                           Despite the demands of her career, Carla takes
          A BROADER VISION FOR COMMUNITY UPLIFTMENT       On a personal front, Carla has faced immense adversity  immense  pride  in  her  role  as  a  mother.  “I’m  a  single
                                                          with unwavering strength. “I was diagnosed with chronic  mum  to  a  little  tennis  superstar,  Carter,  he’s  12,”  she
          Insite Towers’ impact extends far beyond infrastructure.   kidney disease in December 2024. This year I’m up for  says with a smile. “A huge achievement for me is being
          Carla is passionate about the company’s commitment   a transplant, that’s been a challenge I’m overcoming  able to balance being a mum, running a company, and
          to community development. “If we’re building a site
                                                          daily. But I see being here and continuing to work as   travelling. It’s challenging, but it’s so rewarding.”
          in a region, we try and make sure we’re involving the
                                                          an achievement.”
          community in the build process, the security side                                                And what does the future hold? “To be healthy, be a
          of  it,  and  doing  things  like  putting  JoJo  tanks  into  She continues to show remarkable resilience. “This has  good mum, and have the energy to do what I love. I

          schools – just giving back to the communities that  been a huge thing for me to process, but as the weeks  travel a lot for work, and I want to keep doing what I do;
          are underserved.”                               have gone by, I’ve managed to get through it with a  at my best.”

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