Page 49 - KZN Top Business Portfolio 2018

DURBAN TOURISM

www.visitdurban.travel
DISCOVER DURBAN The strategic focus of Durban Tourism is to drive tourism
and make it a key contributor to the local economy,
Durban is a leading South African Tourist destination thereby promoting economic upliftment for all its
and is marketed globally by Durban Tourism, an communities. Recognising that tourism is an industry
official marketing unit that forms part of the eThekwini that is never static, Durban Tourism is committed to
Municipality. Durban is a modern vibrant cosmopolitan building and defending the Durban brand, thus ensuring
city and its lifestyle, architecture and culture reflect and that it remains not only the national destination of choice,
thrive on its warm sub-tropical climate. but also that of the global market. The current three-
year marketing campaign is called Discover Durban.
Durban Tourism has made considerable progress in
repositioning the city as a sophisticated destination with As part of building the brand, Durban Tourism has
an extensive variety of things to do. This is apparent recently renewed its three-year partnership with its
in the accolades that the city has won. These include tourism ambassadors – the Sharks, Ladysmith Black
Durban being named as one of the top 52 destinations Mambazo and the Golden Arrows.
to visit (by Fodor’s Travel guidebook, USA), with the Durban Tourism hopes that its Visitor Marketing
Moses Mabhida Stadium being included in a Conde Nast Strategy, its partnership with its tourism ambassadors
Traveller online round-up of the 20 most beautiful places and its travel trade relationships will position Durban as
in South Africa, and the TripAdvisor Travellers’ Choice a global tourism destination.
Awards voting the Oyster Box Hotel the No 1 Top Hotel Helping to drive the latest campaign is a new three-year
in South Africa. global partnership with media giant, Discovery. The
In re-aligning itself to be at the cutting edge of worldwide partnership is across Europe, the Middle East and Africa
trends in destination marketing, the city is focussing on and across 54 markets, including key tourism source
providing visitors with a unique set of experiences that markets for Durban and KZN.
go beyond the beach and into the realm of Durban’s The overall aim is to drive significant growth in domestic
cultural and scenic diversity. Durban has a laid-back and international visitor numbers. The current goal of
outdoor lifestyle, providing fun-filled activities ranging Durban Tourism is for the city to be the No 1 tourism
from mountain-biking and diving, to deep-sea fishing, destination in Africa in the next five years and in the top
game viewing, or cultural and historical tours. 20 destinations in the world by 2022.

Full Name of Company: Durban Tourism (Tourism doing achieve cconomic development and facilitate
Authority of the eThekwini Municipality) job creation for the benefit of All the people of the
Services: Tourist Services, Ricksha Bus Bookings, metropolitan region.
Destination Marketing, Quality Assurance, Research,
Communications, Events Tourism KEY PERSONNEL
Events: Major tourism events managed by Durban Acting Head: Thulani Nzama
Tourism Include: Tourism Indaba Senior Marketing and Communications Manager:
No. of Employees: 40 Permanent Sbu Zondi
VISION CONTACT DETAILS
To position Durban as a preferred “must visit” tourism Physical Address: 90 Florida Road, Morningside,
destination, providing a unique Durban experience Durban, South Africa
supported by world class facilities and infrastructure. Postal Address: PO Box 1044, Durban, 4001,
MISSION South Africa
To market Durban as a “must visit” destination to the Tel: +27 (0)31 322 4164
domestic and international tourism markets, and in so Website: www.visitdurban.travel
47