Page 3 - KZN Business Sense 7.2 - eBook
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ITHALA FIRMLY ON TRAJECTORY




        FOR STATE BANK STATUS





                 ith recent                                                                                                     (BASA), Ithala SOC Limited is
                 pronouncements by                                                                                              expected to conduct financial
        Wgovernment leaders                    There is no need to reinvent the wheel. Ithala,                                  literacy education to the
        on the need for a state bank,      a pioneer in banking the unbanked, ticks all the                                     community. Ithala launched its
        there is no need to look far for an                                                                                     financial education programme
        existing bank that will make an                   boxes to become a state bank.                                         called Ithala MoneyTalks. This
        ideal candidate.                                                                                                        programme was established
          Why reinvent the wheel                                      - CEO, Dr Thulani Vilakazi                                out of the need to start frank
                                                                                                                                conversations about money,
        when Ithala SOC Limited – a                                                                                             which is a difficult topic to
        100% owned subsidiary of      in KwaZulu-Natal to push       Pouring money into the private   helping Grade 12 learners with   discuss, especially in previously
        Ithala Development Finance    for the fast-tracking of the   banking system has only fixed   CAPS Curriculum, soft skills,   disadvantaged households.
        Corporation, KwaZulu-Natal’s   establishment of a state bank.   the economy for bankers and the   and career guidance. Podcasts of   Normalising these conversations
        provincial development agency                               wealthy; it has not done much to   these webinars were uploaded to   opens opportunities to educate
        – is ripe and ready to become a   At its recent two-day lekgotla a   address either the fundamental   the Ithala Edu Platform to enable   our customers and guides
        state bank?                   fortnight ago, the ruling party in   problem of unemployment or the   learners to receive 24-hour access   them on the path to financial
                                      KwaZulu-Natal said the delays in   debt trap so many South Africans   to the webinars. These lessons   prosperity. MoneyTalks offers
          With its good governance and   setting up a state bank prejudiced                       were viewed on GoDigital_     our customers financial literacy
        sound infrastructure, Ithala   the national democratic      find themselves in.           SAMovement or MyIthala on     skills which empower them to
        which is a pioneer in banking   revolution.                  Instead of using state funds as   Facebook and covered on Ukhozi   make sound financial decisions,
        the unbanked sector and helping                             a means to further enrich private   FM on Thursdays evenings   manage their money, and create
        them manage their money, has all   The ruling party had long   banks, a state-owned bank could   between 21h00 – 22h00. close   wealth. The programme contains
        the right ingredients to become a   championed the case for a   earn additional revenue for the   to 120 000 grade 12 learners   a series of modules with practical
        state bank, thus enabling growth   state bank and any further   state while at the same time help   benefited from this programme.   advice and examples that are
        of our national footprint beyond   delays would see historically   spur economic development.                           relevant to our customers. We
        the borders of KZN.           disadvantaged people being                                   Youth Digital Skills         have also introduced MoneyTalks
                                      excluded from financial services.   A state bank will provide   Development Programme: In   lessons in various rural schools
          President Cyril Ramaphosa,                                                              July 2019, Ithala Education Fund
        speaking to journalists as part of a   Banking systems must be   financing for student aid,   resolved to direct resources   and other environments where we
                                                                    infrastructure, and industry
        SA National Editors Forum meeting   conducive to serving the                              towards the development of    hope to impact future generations
        in February 2021, expressed his   interests of everyday South   and community development   digital skills through the 4IR   of Ithala customers.
                                                                    through interest earned on tax
        support for a state bank.     Africans - a role that Ithala   revenue. A state bank will help   Digital Skills Development   Ithala believes that redefining
                                      has long been fulfilling as a                                                             what wealth means, educating,
          Also, in his State of the Nation                          keep our resources local instead of  programme. The objective is to
        Address in February 2020,     development finance institution.  exporting them as profits, never   provide learners with digital skills   and giving South Africans the
        President Ramaphosa announced   As an entity wholly-owned by   to be seen again.          that will allow them to be active   necessary tools to manage their
        that government was moving    the KZN provincial government,                              participants in the 4th Industrial   money, can help address the
        ahead with its plans to launch a   Ithala’s overall goals and strategies   Ithala’s mandate is to deliver and  Revolution (4IR) by exposing   triple challenges of poverty,
        state-owned bank “as part of our   must be aligned with the socio-  make banking services available   them to the world of coding,   unemployment, and inequality.
        effort to extend access to financial   economic policies and strategies   where they are not readily   robotics, Artificial Intelligence,   By simplifying the conversation
        services to all South Africans”.  of government.            available. Ithala’s offers unsecured   and Gaming.          about wealth creation, we aim to
                                                                    lending, which means our loan is
                                                                                                                                offer our customers and potential
          The Premier of KZN Sihle     Hence, with a six-decade legacy   based on your credit worthiness.   The first programme was   customers a practical formula to
        Zikalala has long championed for   of development, Ithala believes                        an intensive Winter/Summer    accumulate wealth.
        Ithala to become a state bank in   it is well positioned to ensure   All due processes are being   School in December 2019 in
                                                                                                                                 Ithala SOC Limited is the only
        keeping with the ANC ‘s drive for   better use of public funds towards   adhered to by Ithala to enable   KwaDlangezwa High School   state-owned entity that provides
                                                                                                  Esikhawini. A total of 44 learners
        radical economic transformation.  key priority areas including   completion of the process of                           full banking and insurance
                                                                    applying for a permanent banking  from 11 schools attended where
          For far too long, ordinary South   job creation and economic   licence. Our turnaround strategy   programming and coding skills   services; is already fully regulated
        Africans have been left out of   development in financially   to ensure financial sustainability   were taught. On December 12,   by the South African Reserve
        the transformation agenda, with   distressed rural communities.  has paid dividends.      Ithala together with GoDigital   Bank and other banking industry
        historically disadvantaged people,   As an organisation which puts                        held an online lesson that was   regulators; and is fully committed
        especially in rural areas, bearing   people before profit, Ithala would   The organisation affirms its   screened live from Innovation   to ensuring compliance with all
        the brunt of exclusion from   operate differently to commercial   ethos of customer-care and   hub venue in Durban. More than   applicable regulations.
        financial services.                                         community partnership which   10 speakers attended the live
                                      banks which invest millions of   sustain the Ithala brand, thus   session, and more than 10 schools   A current distribution network
          The establishment of a state-  KZN taxpayer funds outside the   differentiating this financial   attended the online lesson on   of 38 branches in KZN provides
        owned bank with a developmental   province as opposed to investing   institution from its competitors.  coding and robotics.   convenient transacting facilities.
        mandate will help end the     in sustainable development                                                                Ithala offers a comprehensive
        economic apartheid that defines   locally first.             For many years, Ithala SOC    MyBest Childhood Foundation:  portfolio of business banking,
        South Africa. It will transform the                         Limited has run initiatives aimed   Ithala SOC Limited partnered   persona banking, and insurance
                                       Against the backdrop of the
        financial sector and will empower   triple challenges of poverty,   at helping communities it serves.   with MyBest Childhood   solutions.
        historically-disadvantaged    inequality and unemployment, a   Ithala Education Platform:   Foundation aimed at assisting
        communities and accelerate                                                                previously disadvantaged learners   For more information visit
        radical economic transformation.   state bank could earn additional  In response to the COVID-19   in remote areas where schools
                                      revenue for the state which   crisis and its impact on Grade   are often overlooked and under   www.myithala.co.za, call 031 366 2500.

          As the only state-owned entity   could help spur economic   12 learners in KwaZulu-Natal,   resourced to encourage and   Follow us on Facebook @MyIthala,
        that provides full banking    development and release       Ithala SOC Limited elected to   nurture talent in early childhood.   Twitter @MyIthala, Instagram @
        services, the concept of a state   vulnerable members of society   direct its CSI energies towards   The partnership consists of the   MyIthala, LinkedIn Ithala SOC Limited,
        bank is a natural progressive step   from the debt trap that so many   an online education initiative.   following projects to be carried   #RedefiningWealth #IthalaMoneyTalks
        for Ithala. We tick all the boxes.   people find themselves in.  Ithala is eager to help matric   out by the My Best Childhood   #MoveToIthala #StateBank
        Hence, there is no need to look                             learners, particularly those from   Foundation: School Feeding
        beyond Ithala to appoint a state   The millions of public funds   disadvantaged backgrounds, to   Scheme; Vegetable Garden
        bank that is “fit and ready” to   ploughed into the so-called   recover lost schooling time as a   Programme and School Signage.
        serve the people.             big banks have done little to   result of the National Lockdown
                                      free credit for job creation   and to help them prepare for   Ithala MoneyTalks: As
          Ithala welcomes the tough   or economic development in    their exams. In the short-term,   a member of the Banking
        stance taken by the ANC       depressed rural communities.  the programme has focussed on   Association of South Africa




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