Page 23 - Campari - Brand Guidelines 12_20 Singles_Neat
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KEY SELLING POINTS

                                                            Averna is an excellent liqueur with full body and
                                                            smooth taste, extremely pleasant for every moment of
                                                            the day.

                                                            According to ancient tradition, Sicilian friars produced
                                                            a herbal elixir. Averna is still made using the same
                                                            recipe popularised by Salvatore Averna in Caltanissetta
                                                            in 1868.


                                                            TASTING NOTES


                                                            Appearance:      Deep brown with red-golden hues.

                                                            Nose:            Opening citrus notes mixed with scents
                                                                             of Mediterranean herbs such as myrtle,
                                                                             juniper, rosemary, sage and aromatic
                                                                             resins.

                                                            Palate:          Orange hints balanced with liquorice and
                                                                             Mediterranean herbs. Velvety and
                                                                             rounded texture.

                                                            Finish:          Softly bitter and smooth.



                                                                VARIETAL                         Liqueur


                                                                   SIZE           700 mL      COUNTRY OF          Italy
                                                                                                 ORIGIN
                                                                ALCOHOL            32%          STANDARD          17.7
                                                                 VOLUME                          DRINKS
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