Page 39 - Campari - Brand Guidelines 12_20 Singles_Neat
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KEY SELLING POINTS

                                                            Cachaça can only be made from fresh cane juice and
                                                            only in Brazil to be classed as a true cachaça.

                                                            Made from fresh cut sugarcane with a smooth taste
                                                            that you don’t need to cover up to enjoy.

                                                            Unlike other cachaças, once our spirits are distilled
                                                            nothing else is added.

                                                            Overall, we have more than 500 years’ experience
                                                            in Brazilian cachaça-making tradition.



                                                            TASTING NOTES

                                                            Pura:       White pepper, sugar cane and herbaceous
                                                                            aromas form the nose. The palate is medium
                                                                            dry and  bursts with bright vegetal flavours.
                                                                            The mouthfeel is pleasant and light with a
                                                                            clean spicy finish.




                                                                   PURA                          Cachaça
                                                                 VARIETAL
                                                                                               COUNTRY OF
                                                                   SIZE           700 mL                          Brazil
                                                                                                  ORIGIN
                                                                 ALCOHOL            38%         STANDARD           21
                                                                 VOLUME                          DRINKS
   34   35   36   37   38   39   40   41   42   43   44